pastel yellow gel nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Growth
Great+78.6%90-day search growth — must beat 0% to launch
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.53–$21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$155K$155K/yr · 227K searches
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Review moat
Bad7,065.53avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
77%
Open market
17%
- beetles Gel Polish24%
- GAOY21%
- DAISY DND12%
- CANNI12%
- MelodySusie8%
- JODSONE6%
- Open — no brand owns it (9 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow
GAOY$6.734.4★12,989 rev
Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails
beetles Gel Polish$7.704.4★53,698 rev
CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY
CANNI$6.834.4★4,482 rev
Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails
beetles Gel Polish$7.894.4★53,698 rev
JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)
JODSONE$4.534.4★877 rev
Newest
by launch date
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.4225 rev
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$7.112,902 rev
Goolich Pastel Gel Polish 0.5 Fl Oz HEMA & TPO Free Butter Yellow Gel Nail Polish Soak off U V LED Spring Summer Nail Design Manicure Salon for Women Girl
Goolich$6.96347 rev
Beetles Plus Series 20ml Solid Color Gel Nail Polish
beetles Gel Polish$7.676 rev
Beetles Pro Pastel Yellow Gel Nail Polish - Creamy Sunshine HEMA-Free & TPO-Free 15ml Pastel Butter Yellow Gel Polish UV LED Soak Off Gel for Salon & Home Use
beetles Gel Polish$8.5416 rev
Trending
90-day click momentumBeetles Pro Pastel Yellow Gel Nail Polish - Creamy Sunshine HEMA-Free & TPO-Free 15ml Pastel Butter Yellow Gel Polish UV LED Soak Off Gel for Salon & Home Use
beetles Gel Polish$8.544.3★
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.424.4★
modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women
modelones$7.244.6★
DND Gel Polish Set Yellow Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 745 Honey 0.5 Fl Oz
DAISY DND$16.544.5★
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$7.114.6★
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +78.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“Awesome quality”
“Its worth the money”
“Its strong, reinforcing my nails, and holds well”
“its easy to use”
“leaves a super glossy shine”
“This brand of paint is excellent quality”
“has a lovely buttery consistency”
“Goes on smooth”
“The coverage is good”
What buyers complain about
“Color doesn't match”
“Some gels go on very thick”
“it took longer to dry”
“Wont last”
“Cheap quality”
“coverage is meh”
“Clumsy and do not like”
“which made it harder to apply”
“Used product”
“Funky smell”