pastel nail polish
Worth a lookShows low returns (1.3%), but soft demand (-35.4% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$3.11–$86.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$279K$279K/yr · 492K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad14,144.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
50
Top-5 brand share
89%
Open market
8%
- beetles Gel Polish56%
- GAOY14%
- Born Pretty9%
- VANREESA6%
- modelones4%
- GELLEN2%
- Open — no brand owns it (9 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Pastel Gel Polish Set - Afternoon Desserts Collection 6 Colors Pastel Gel Polish Purple Yellow Blue Pink Summer Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.384.5★31,317 rev
Beetles Gel Nail Polish Set 23 PCS 20 Colors Pastel Macaron Spring Gel Polish Kit Dreamy Town Pink Yellow Green Blue Glitter Color Gel with Base Coat Glossy Matte Top Coat Soak Off UV LED
beetles Gel Polish$17.994.4★22,863 rev
Born Pretty Pastel Gel Nail Polish Set Spring Summer Gel Polish Macaron Candy Sweet Color Gel Polish Easter Soft Pink Yellow Purple Blue Green Colors Collection Nail Art Gift Box 7ML 6PCS
Born Pretty$9.184.3★4,470 rev
Beetles Gel Polish Set - 23Pcs Macaroon Color Gel Nail Kit with Glossy Matte Top Coat Base Coat Yellow Pink White Purple Blue Glitter Bright UV Nails Paradise Pastel Gel Polish Spring Gifts for Women
beetles Gel Polish$18.864.5★8,826 rev
GAOY Pastel Gel Nail Polish Set 8 Pink Green Blue Colors Soak Off Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$9.934.6★1,000 rev
Newest
by launch date
Beetles Pastel Gel Nail Polish 6 Colors Spring Pastel Polka Dot Gel Polish Set Candy Color Pink White Yellow Blue Green Soak Off UV LED Nail Art Kit for DIY Home Salon Spring Gift for Women
beetles Gel Polish$10.7620,276 rev
GELLEN Pastel Nail Polish Quick Air Dry Non-gel Regular Nail Polish No Light Needed for Finger Toe & Fake Nails | 6-color Spring Summer Macaron Apply 2 Thin Coats | Toxin TPO HEMA Free No Chip
GELLEN$10.112,868 rev
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.361,288 rev
Beetles Pastel Gel Polish Set - Rainbow Dreamscape 25 Colors Spring Gel Polish Kit with Base Coat&Top Coat Soak Off UV Led Nail Set Pastel Glitter Colors Nail Art Kit Summer Gifts for Women&Girls
beetles Gel Polish$20.637,020 rev
Beetles Pastel Gel Polish Set - Spring Anthology 20 Colors Gel Polish Cat Eye Pink Yellow Blue Green Pearl Shimmer UV LED Nail Gel Base Top Coat Nail Tool Home Salon Summer Gift for Women
beetles Gel Polish$28.91822 rev
Trending
90-day click momentum
VANREESA 24 Pcs Pastel Gel Nail Polish Set -Spring Trendy Colors Gel Polish with Base Coat & 4 Effects of Top Coat Pink Orange Yellow Green Blue Purple Gel Polish Set Nail Kit Gifts for Women Girls
VANREESA$9.974.3★
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.364.4★
GAOY 42 Pcs Gel Nail Polish Kit Pastel Spring Summer Pink Green Colors Gel Nail Polish Set with Glossy & Matte Top Coat and Base Coat for DIY Manicure at Home
GAOY$35.964.6★
Beetles Pastel Gel Nail Polish 6 Colors Spring Pastel Polka Dot Gel Polish Set Candy Color Pink White Yellow Blue Green Soak Off UV LED Nail Art Kit for DIY Home Salon Spring Gift for Women
beetles Gel Polish$10.764.5★
Beetles Pastel Nail Polish Set - Macaron Mood 6 Colors Nail Polish Quick Dry Set Nails Art Long Lasting Manicure Salon DIY Home Nails Gift for Her
beetles Gel Polish$12.884.3★
Demand
Weekly Amazon search volume, last 12 weeks — -35.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“Good price”
“Good quality”
“A perfect finish”
“Great application”
“Very durable”
“Easy to use”
“As advertised”
“Cures well, pretty easy to paint on”
“Great coverage”
What buyers complain about
“The bottlers were super small”
“ALLERGIC REACTION”
“Ugly colors”
“Cheap quality”
“Its also a little on the thicker side”
“Leaking”
“These dont last a week”
“Quality of paint was poor”
“looks nothing like the photo”
“didn't dry well”