pastel gel nail polish
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$6.09–$98.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$320K$320K/yr · 436K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,788.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
95%
Open market
3%
- beetles Gel Polish61%
- GAOY15%
- Born Pretty8%
- VANREESA6%
- modelones5%
- PEACECOLOR2%
- Open — no brand owns it (4 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Pastel Gel Polish Set - Afternoon Desserts Collection 6 Colors Pastel Gel Polish Purple Yellow Blue Pink Summer Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.384.5★31,317 rev
Beetles Gel Nail Polish Set 23 PCS 20 Colors Pastel Macaron Spring Gel Polish Kit Dreamy Town Pink Yellow Green Blue Glitter Color Gel with Base Coat Glossy Matte Top Coat Soak Off UV LED
beetles Gel Polish$17.994.4★22,863 rev
Born Pretty Pastel Gel Nail Polish Set Spring Summer Gel Polish Macaron Candy Sweet Color Gel Polish Easter Soft Pink Yellow Purple Blue Green Colors Collection Nail Art Gift Box 7ML 6PCS
Born Pretty$9.184.3★4,470 rev
GAOY Pastel Gel Nail Polish Set 8 Pink Green Blue Colors Soak Off Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$9.934.6★1,000 rev
Beetles Pastel Gel Nail Polish - 6 Colors Macaron Pastel Bright Gel Polish Set Yellow Pink Blue Trendy Colors Summer Nails Set Soft Nails Design for DIY Nail Art Soak Off UV Gel Manicure
beetles Gel Polish$9.074.5★38,343 rev
Newest
by launch date
Beetles Pastel Gel Nail Polish 6 Colors Spring Pastel Polka Dot Gel Polish Set Candy Color Pink White Yellow Blue Green Soak Off UV LED Nail Art Kit for DIY Home Salon Spring Gift for Women
beetles Gel Polish$10.7620,276 rev
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.361,288 rev
Beetles Pastel Gel Polish Set - Rainbow Dreamscape 25 Colors Spring Gel Polish Kit with Base Coat&Top Coat Soak Off UV Led Nail Set Pastel Glitter Colors Nail Art Kit Summer Gifts for Women&Girls
beetles Gel Polish$20.637,020 rev
Beetles Pastel Gel Polish Set - Spring Anthology 20 Colors Gel Polish Cat Eye Pink Yellow Blue Green Pearl Shimmer UV LED Nail Gel Base Top Coat Nail Tool Home Salon Summer Gift for Women
beetles Gel Polish$28.91822 rev
modelones Spring Gel Nail Polish 6 Colors Pastel Pink Purple Blue Yellow Green Shades Pale Macaron Colors Nail Art Gel Design for Nail Lovers Gift Salon DIY
modelones$8.5821,797 rev
Trending
90-day click momentum
VANREESA 24 Pcs Pastel Gel Nail Polish Set -Spring Trendy Colors Gel Polish with Base Coat & 4 Effects of Top Coat Pink Orange Yellow Green Blue Purple Gel Polish Set Nail Kit Gifts for Women Girls
VANREESA$9.974.3★
GAOY 42 Pcs Gel Nail Polish Kit Pastel Spring Summer Pink Green Colors Gel Nail Polish Set with Glossy & Matte Top Coat and Base Coat for DIY Manicure at Home
GAOY$35.964.6★
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.364.4★
Beetles Pastel Gel Polish Set - Afternoon Desserts Collection 6 Colors Pastel Gel Polish Purple Yellow Blue Pink Summer Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.384.5★
Beetles Pastel Gel Nail Polish 6 Colors Spring Pastel Polka Dot Gel Polish Set Candy Color Pink White Yellow Blue Green Soak Off UV LED Nail Art Kit for DIY Home Salon Spring Gift for Women
beetles Gel Polish$10.764.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 9.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“Good quality”
“Good price”
“A perfect finish”
“Great application”
“Very durable”
“Easy to use”
“As advertised”
“Cures well, pretty easy to paint on”
“Great coverage”
What buyers complain about
“The bottlers were super small”
“ALLERGIC REACTION”
“Not accurate colors”
“Leaking”
“Cheap quality”
“Its also a little on the thicker side”
“These dont last a week”
“Quality of paint was poor”
“looks nothing like the photo”
“The smell was nauseating”