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46

paraffin wax refills

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Soft demand (-42.3% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 4Conversion 70Competition 63Returns 95Price range 36Avg price 95Brand share 33Review moat 46Quality gap 27

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$33.15

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,915.3

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.10–$245.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$125K

$125K/yr · 59K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

29

Top-5 brand share

85%

Open market

10%

  • Therabath35%
  • Achzzy20%
  • wewax13%
  • HLead10%
  • Karite8%
  • My Skin WAX5%
  • Open — no brand owns it (6 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$19K20%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — -42.3% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Good scent”

Quality-Overall15%

“Good quality, lots of oil to help rejuvenate hands and skin”

Advertised Vs Actual Product9%

“As advertised”

Soft Feel9%

“Very softening”

Value For Money8%

“Good price”

Moist/Dry5%

“So moisturizing”

Size-Overall4%

“Just the right size”

Efficiency4%

“The wax works great”

Ease Of Use3%

“Easy to use”

Durability1%

“Lasts forever”

What buyers complain about

Smell21%

“only a faint scent”

Size-Overall10%

“The packs were smaller than I expected”

Oily/Greasy9%

“I found that this wax is very oily”

Thickness6%

“thin”

Quality-Overall6%

“Poor melting quality”

Value For Money5%

“a lot of money for what you get”

Moist/Dry5%

“dry not moisture enough”

Residue4%

“Leaves a film on your hand”

Heating4%

“I had to crank the heat up on my bath to get them to melt”

Advertised Vs Actual Product4%

“Disrespectful and inaccurate description for sure”

Top return reasons

Smell19%
Advertised Vs Actual Product12%
Size-Overall10%
Heating9%
Value For Money8%
Defective Material/Parts7%
Functionality-Overall5%
Quality-Overall4%
Product Condition3%
Ease Of Cleaning3%