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oval nail tips

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A small market ($83K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 21Conversion 54Competition 69Returns 73Price range 35Avg price 25Brand share 32Review moat 23Quality gap 53

Returns

Good2.1%

return rate — above 6% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.31–$20.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.03

avg listing price — sweet spot $15–$100

Review moat

Bad7,258.95

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 206K searches

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

17

Top-5 brand share

86%

Open market

12%

  • UNA GELLA62%
  • modelones13%
  • Luckyfairy4%
  • AILLSA4%
  • Buqikma3%
  • TOMICCA2%
  • Open — no brand owns it (9 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
5K4KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing Quality”

Size-Overall16%

“Good fit for flat”

Durability10%

“These nails are durable”

Shape/Style10%

“Super cute shape,”

Ease Of Use8%

“Easy to use and put on”

Value For Money7%

“Good value”

Ease Of Application4%

“the application was easier”

Adhesion/Stickiness3%

“Plus, they adhere very well and don't break easily”

Advertised Vs Actual Product3%

“just what I needed”

Thickness3%

“they have a nice flexible feel to them which makes them easy to customize the thickness if you use them as tips”

What buyers complain about

Size-Overall29%

“they are small”

Durability7%

“Breaking”

Adhesion/Stickiness7%

“this product does not come with any kind of adhesive”

Strength6%

“Not as strong”

Thickness6%

“They seem thick”

Quality-Overall4%

“These are cheap and horrible quality”

Shape/Style3%

“These are very flimsy and shaped weird”

Smell3%

“Horrible toxic smell”

Hard Feel3%

“too soft yet too thick”

Advertised Vs Actual Product2%

“its just plain false advertising”

Top return reasons

Size-Overall43%
Shape/Style16%
Advertised Vs Actual Product14%
Adhesion/Stickiness6%
Strength4%
Quality-Overall3%
Functionality-Overall3%
Material Quality2%
Thin2%
Smell1%