out the door fast drying top coat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Review moat
Good1,150.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$221K$221K/yr · 106K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Price range
Bad$7.71–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
37
Top-5 brand share
100%
Open market
0%
- INM75%
- inm16%
- Infun4%
- Out the Door4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Inm Out The Door Fast Dry 0.5 Oz
INM$7.714.7★1,461 rev
INM Out the Door Top Coat Nail Polish 2.3 Ounce
INM$14.794.7★2,219 rev
3 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.3 fl oz / 9 ml
inm$15.024.7★235 rev
2 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.5 fl oz
inm$12.644.8★337 rev
Out The Door Fast Dry 0.5oz. (3 Pack)
Infun$13.944.8★2,251 rev
Newest
by launch date3 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.3 fl oz / 9 ml
inm$15.02235 rev
2 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.5 fl oz
inm$12.64337 rev
Out The Door Fast Dry 0.5 Ounce (14ml) (2 Pack)
Out the Door$11.97928 rev
Out The Door Fast Dry 0.5oz. (3 Pack)
Infun$13.942,251 rev
INM Out The Door Super Fast Drying Top Coat 3.6 Ounces (Refill)
INM$16.77623 rev
Trending
90-day click momentumOut The Door Fast Dry 0.5oz. (3 Pack)
Infun$13.944.8★
3 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.3 fl oz / 9 ml
inm$15.024.7★
Inm Out The Door Fast Dry 0.5 Oz
INM$7.714.7★
INM Out The Door Super Fast Drying Top Coat 3.6 Ounces (Refill)
INM$16.774.3★
2 X Out The Door Number 1 Super Fast Drying Nail Top Coat For Nail | size 0.5 fl oz
inm$12.644.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fast dry”
“The best ever topcoat”
“extreme shine”
“Been using for years”
“Dries fast”
“Worth the cost”
“As advertised”
“And it makes your polish last forever”
“Easy Breezy”
“how nice it coats the nail”
What buyers complain about
“dry up”
“Poor”
“More bang for your bucks”
“Had no brush attached to apply product”
“Quck dry top coat that does not turn yellow”
“This bottle does not come with a brush as shown in the photo”
“the bottle arrived leaking”
“The only complaint I have is that it can get very thick”
“I dont think this product will be comfortable or practical to use”
“I typically paint my nails before bed so this is always frustrating”