orange nail polish
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Growth
Incredible+121.9%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Bad$87K$87K/yr · 298K searches
Avg price
Bad$7.34avg listing price — sweet spot $15–$100
Review moat
Bad14,500.81avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.08–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
128
Top-5 brand share
75%
Open market
21%
- OPI28%
- essie21%
- Sally Hansen20%
- L.A. COLORS4%
- REVLON4%
- CANNI3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 357 Time Warmth | Burnt Orange Nail Color
Sally Hansen$5.844.3★3,866 rev
OPI Nail Lacquer Suzi Needs a Loch-smith | Opaque Dark Orange Crme Chip Resistant Nail Polish | Scotland Collection
OPI$11.964.6★91,450 rev
OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.644.0★262 rev
essie Nail Polish Salon-Quality Pumpkin Orange Nail Polish Vegan To DIY For 0.46 fl oz
essie$7.654.6★7,240 rev
REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 007 Hot Stuff 0.27 fl oz
REVLON$5.424.2★10,489 rev
Newest
by launch date
Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift
Nailshion$7.02282 rev
OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.64262 rev
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.8314,776 rev
OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$12.00572 rev
OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026
OPI$14.39248 rev
Trending
90-day click momentumOPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.644.0★
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.834.4★
OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026
OPI$14.394.6★
OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$12.004.4★
Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift
Nailshion$7.024.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.9% search growth over the last 90 days.Peak months: Jun, Sep, Oct · busiest ÷ quietest = 7.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“salon-quality look at home”
“Worth the money”
“Smooth glossy finish”
“Wonderful and durable”
“Good coverage”
“-Super easy to apply, goes on smoothly, dry's quickly”
“-Texture is smooth”
“never seems to dry”
“Easy to use”
What buyers complain about
“The color isnt accurate”
“Too thick”
“Comes off quickly”
“WONT DRY”
“This bottle is terrible”
“i feel like the paint does not take to your nail”
“Not as described”
“I know it is extremely cheap”
“Small”
“very little glitter”