orange gel nail polish
Worth a lookShows demand growing +139.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+139.6%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.71–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 165K searches
Review moat
Bad14,751.81avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
17
Top-5 brand share
82%
Open market
13%
- beetles Gel Polish39%
- CANNI20%
- GAOY10%
- MelodySusie8%
- Double Rhythm6%
- V VENALISA5%
- Open — no brand owns it (8 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Orange Gel Polish - 1pc 15ml Bright Peach Coral Orange Gel Polish Color Soak Off UV LED Nail Lamp 15ml Gift for Women Vibrant Tangerine
beetles Gel Polish$6.674.4★53,698 rev
MelodySusie Orange Gel Nail Polish 0.5fl oz Bright Orange Nails Soak Off UV LED Neon Orange Gel Polish Gift for Women Nail Art Manicure Salon DIY Nail Design Decoration at Home-524-A2503
MelodySusie$6.674.4★1,023 rev
GAOY Orange Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1460 Bright Orange
GAOY$6.244.4★12,989 rev
CANNI Orange Gel Nail Polish 1pcs Bright & Light Orange UV/LED Soak Off Gel High Gloss Color for DIY Manicure French Nails & Salon Use
CANNI$5.864.3★8,529 rev
Beetles Orange Gel Polish Set - Twilight Warmth Collection 6 Colors Bright Orange Coral Peach Gel Nail Polish Set Yellow Uv Gel Nail Art Manicure Gift for Women
beetles Gel Polish$9.964.5★19,481 rev
Newest
by launch date
Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women
beetles Gel Polish$9.3031,317 rev
Beetles Orange Gel Nail Polish Set - Summer Sunset Auras Shimmer Gel Polish 6 Colors Sunrise Tangerine Coral Orange Gel Nail Art Soak Off Uv DIY Salon Manicure Kit Gift for Women
beetles Gel Polish$14.9611 rev
beetles Orange Gel Polish - Citrus Pop Summer Voyage 9ml Carly Coral Peach Bright Orange Color Summer Nails Soak Off UV LED Nail Lamp Gel Polish Nail Art DIY Manicure
beetles Gel Polish$7.38822 rev
RARJSM Neon Orange Gel Nail Polish 1PCS 15ML Long Lasting Opaque Bright Fluorescent Orange Milky Creamy Gelpolish Soak off U V Curing Required Nail Art French Manicure Salon DIY at Home
RARJSM$6.83813 rev
GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$7.401,731 rev
Trending
90-day click momentum
Beetles Orange Cat Eye Gel Nail Polish - 15ML Orange Soda Summer Cat Eye Glitter Magnetic Gel Polish Shimmer Effect Soak Off UV French Nail Art Design Salon DIY Manicure Gifts for Women
beetles Gel Polish$8.024.6★
beetles Orange Gel Polish - Citrus Pop Summer Voyage 9ml Carly Coral Peach Bright Orange Color Summer Nails Soak Off UV LED Nail Lamp Gel Polish Nail Art DIY Manicure
beetles Gel Polish$7.384.4★
Beetles Orange Gel Nail Polish Set - Summer Sunset Auras Shimmer Gel Polish 6 Colors Sunrise Tangerine Coral Orange Gel Nail Art Soak Off Uv DIY Salon Manicure Kit Gift for Women
beetles Gel Polish$14.964.5★
Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women
beetles Gel Polish$9.304.5★
Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel
beetles Gel Polish$24.054.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +139.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Sep, Oct · busiest ÷ quietest = 6.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fall colors”
“Love thr brand”
“Worth the money”
“Easy application”
“Its a great gel polish”
“Great coverage”
“stay on well”
“So far these are good polishes they are definitely bright if thats what your looking for I did this set”
“The formula goes on super smooth”
“they have a good consistency”
What buyers complain about
“Color is not as advertised”
“Arrived completely dried out”
“My skin still feels irritated, sensitive, and extremely itchy”
“stay sticky”
“VERY SMALL”
“I dont feel the quality is the best”
“Comes off quickly”
“the bottles leak”
“It is thick as you put it on”
“Cause nail bed bruising”