opi red nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Price range
Good$8.70–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 114K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad44,010.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
16
Top-5 brand share
100%
Open market
0%
- OPI100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.294.6★91,450 rev
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★91,450 rev
OPI Nail Lacquer Dutch Tulips | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.894.6★91,450 rev
OPI Nail Lacquer The Thrill of Brazil | Opaque Bright Red Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.554.8★531 rev
OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.564.6★91,450 rev
Newest
by launch date
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.79374 rev
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.709,595 rev
OPI RapiDry Secs Appeal | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.779,595 rev
OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.8210,197 rev
OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.5691,450 rev
Trending
90-day click momentumOPI Nail Lacquer The Thrill of Brazil | Opaque Bright Red Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.554.8★
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
OPI Nail Lacquer Dutch Tulips | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.894.6★
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.704.3★
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.794.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beauty color for any occasion”
“Stays beautiful for a long time”
“Excellent Product”
“This polish gives a clean”
“dries pretty fast”
“has nice consistency”
“Good coverage”
“Nice value”
“Easy to apply”
“The shine is the right amount”
What buyers complain about
“Poor quality polish”
“DO NOT BUY i recieved a used polish that is so thick it is unusable”
“This is not the right color”
“Doesnt dry well”
“Began chipping off within a day”
“Came used”
“Hugely disappointed for a very large price”
“Chips and smudges easily”
“its too hard to get off”
“slightly smaller than average polish bottle”