opi rapid dry top coat
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Market size
Good$342K$342K/yr · 755K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Price range
Okay$3.91–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad18,111.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
68
Top-5 brand share
100%
Open market
0%
- OPI85%
- Demert12%
- Sally Hansen2%
- Olive & June1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI RapiDry ASAPink | Opaque Bright Pink Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.604.3★9,595 rev
OPI RapiDry Flash n Flirty | Opaque Soft Pink Pearl Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.414.3★9,595 rev
OPI RapiDry Nail Polish Top Coat | Quick Drying Top Coat | Quick Dry High Shine & Glossy Protects Nails
OPI$14.454.7★1,603 rev
OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$9.044.3★543 rev
Demert Brands Nail Enamel Dryer Manicurists Finishing Spray - 7.5 fl oz Spray Can - Fast Drying
Demert$7.864.6★3,794 rev
Newest
by launch date
OPI RapiDry Solar Crush | Opaque Bright Hot Pink Shimmer Chip Resistant Nail Polish x Supergirl Collection
OPI$9.9697 rev
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.78572 rev
OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$9.04543 rev
Olive & June Dry Drops | Quick Drying Polish Drops with Jojoba Oil | Touch-Dry in 80 Seconds | Easy One-Handed Application | Vegan & Cruelty-Free | Infused with Jojoba Oil
Olive & June$9.2396 rev
OPI RapiDry ASAPink | Opaque Bright Pink Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.609,595 rev
Trending
90-day click momentumOPI RapiDry Solar Crush | Opaque Bright Hot Pink Shimmer Chip Resistant Nail Polish x Supergirl Collection
OPI$9.964.4★
OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$9.044.3★
OPI RapiDry Within Peach | Opaque Bright Orange Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.724.3★
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.784.4★
OPI RapiDry Flash n Flirty | Opaque Soft Pink Pearl Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.414.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.8% search growth over the last 90 days.Peak months: Feb, Apr, May, Jun · busiest ÷ quietest = 5.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“color is so pretty”
“Dries well”
“Excellent Product”
“As Described”
“value for money”
“has a satin finish”
“I have used it for years”
“Very shiny, goes on smoothly”
“Fast drying and smooth”
“Easy to use”
What buyers complain about
“Color not as described”
“it seems dry”
“mixed quality”
“now it's chipping off”
“Too thick”
“waste of money”
“Does not go on well”
“Difficult to use”
“Need multiple coats for good coverage”
“Does not match picture as shown”