opi put it in neutral nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$10.66–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Okay$217K$217K/yr · 242K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad22,767.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
25
Top-5 brand share
100%
Open market
0%
- OPI100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.214.5★42,388 rev
OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.204.5★624 rev
OPI GelColor Baby Take a Vow | Sheer Soft Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.614.5★624 rev
OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$10.664.5★42,388 rev
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.734.6★30,388 rev
Newest
by launch date
OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.90572 rev
OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.20624 rev
OPI GelColor Baby Take a Vow | Sheer Soft Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.61624 rev
OPI Nail Lacquer Bare My Soul | Sheer Soft Beige Crme Chip Resistant Nail Polish | Always Bare For You Collection
OPI$11.9142,388 rev
OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.2142,388 rev
Trending
90-day click momentumOPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.904.4★
OPI GelColor Baby Take a Vow | Sheer Soft Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.614.5★
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.734.6★
OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.214.5★
OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.204.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color is pretty”
“Excellent product”
“This polish is amazing”
“Great coverage”
“Excellent application”
“I have used it for years”
“goes on super smooth”
“Just as described”
“perfect for the Spring and Summer”
“the cost of the polish is a good value”
What buyers complain about
“Color looks nothing like the picture”
“not sheer enough”
“this polish is very low quality”
“takes too long to dry”
“Waste of money”
“Very thin coverage”
“Appears to be used”
“Kinda inconvenient”
“chips within a day”
“No pictures”