opi nail polish gift set
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Price range
Good$2.16–$43.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,470.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 158K searches
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
55
Top-5 brand share
76%
Open market
18%
- Morovan30%
- OPI27%
- beetles Gel Polish8%
- Aieenjor5%
- Sally Hansen5%
- Orly5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.784.4★572 rev
Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women
Morovan$15.764.4★2,507 rev
Beetles Summer Gel Polish Set -Rainbow Flag Colleciton Neon Red Yellow Blue Orange Green Purple Bright Gel Polish Set Soak Off UV Nail Art Design Salon DIY Manicure Gifts for Women
beetles Gel Polish$9.884.5★69,897 rev
Orly Nail Lacquer Turn it Up 0.6 Ounce
Orly$8.214.5★2,054 rev
OPI Nail Lacquer 4PC Mini Pack | 4 Crme Summer Shades Chip Resistant Nail Polish Gift Set | Make Em Jelly! Collection | Summer 2025
OPI$17.914.0★89 rev
Newest
by launch date
OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark
OPI$19.3139 rev
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.78572 rev
Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls
Morovan$12.55511 rev
OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025
OPI$43.03353 rev
OPI Nail Lacquer Duo Pack - Goodie as Gold & Feelin Candy Cane | 2pc Golden Shimmer and Burgundy Red Chip Resistant Nail Polish | Amazon Exclusive | Holiday Shades 2025
OPI$18.69537 rev
Trending
90-day click momentum
Glamonade Bright Nail Polish Set: 12 Colors Rainbow Summer Long Lasting Fingernail Polish kit Air Quick Dry Home DIY Manicure Gifts for Women Girls
Glamonade$15.484.5★
Sally Hansen Insta-Dri Pride 3 Pack - Pansexual Trio 3 x 0.3oz
Sally Hansen$10.764.0★
Born Pretty Neon Gel Nail Polish Spring Summer Bright Rainbow Colorful Fluorescent Gel Polish Yellow Green Blue Purple Red Orange Color Gel Nail Polish Collection Gift 6PCS
Born Pretty$8.724.3★
Sally Hansen Insta-Dri Pride Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 773 Soul Searching | True Cobalt Blue Nail Color.
Sally Hansen$7.314.5★
OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark
OPI$19.314.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Excellent Product”
“Great value”
“Holds up quite well”
“has a nice glossy finish”
“It goes on easy”
“Easy To Apply”
“Fast drying”
“nice shine”
“Great gift”
What buyers complain about
“Too dark”
“False advertising”
“Glitters a bit thicker”
“Just wish there was better quality control”
“Comes right off immediately”
“The bottles are smaller”
“Almost dried up”
“Waste of money”
“Bad smell”
“Hard to remove”