opi nail polish
Launch itA $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 7.4M searches
Competition
Great37%top-5 click share — an open shelf
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.16–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad26,191.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
71
Top-5 brand share
100%
Open market
0%
- OPI71%
- Sally Hansen23%
- Morovan2%
- OpenLive2%
- SAVILAND2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$10.664.5★42,388 rev
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★91,450 rev
OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.554.6★30,388 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color
Sally Hansen$5.904.4★14,776 rev
OPI Nail Lacquer Aphrodites Pink Nightie | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.884.6★30,388 rev
Newest
by launch date
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.8314,776 rev
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.78572 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$9.04543 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.803,684 rev
Trending
90-day click momentumSally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.834.4★
OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$9.044.3★
OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026
OPI$19.784.4★
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
OPI RapiDry Within Peach | Opaque Bright Orange Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.724.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Excellent Product”
“Looks great and dries well”
“Excellent value”
“it is durable”
“has a satin finish”
“Does exactly what it says”
“Great shine”
“Easy to hold”
“Smooth application”
What buyers complain about
“Color not as described”
“Bad quality”
“3 layers is too thick for my taste”
“not durable”
“Doesnt dry”
“Expensive”
“Not as Described”
“Bad smell”
“barely covers”
“Doesnt work”