opi mod about you nail polish
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Price range
Good$11.73–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad15,332avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
8
Top-5 brand share
100%
Open market
0%
- OPI100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.734.6★30,388 rev
OPI GelColor Mod About You | Opaque Soft Pastel Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.304.5★276 rev
Newest
by launch dateOPI GelColor Mod About You | Opaque Soft Pastel Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.30276 rev
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.7330,388 rev
Trending
90-day click momentumDemand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Love this brand of polish”
“Drys quickly”
“Perfect coverage, lasts long, and I wash my hands a lot”
What buyers complain about
“Color was terrible”
“Did not match the OPI gel with the same name”
“Pricey for short results”
“Looks used”
“Definitely dry between coats”
“I thought it would be a little lighter”
“this polish is very low quality”