opi got the blues for red nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Good$8.68–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 63K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,610.6avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
31
Top-5 brand share
100%
Open market
0%
- OPI97%
- essie3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.564.6★91,450 rev
OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection
OPI$11.934.6★91,450 rev
OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.654.6★91,450 rev
OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.764.5★374 rev
OPI Nail Lacquer Im Not Really a Waitress | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.534.6★91,450 rev
Newest
by launch dateOPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.76374 rev
OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.689,595 rev
OPI Infinite Shine Raisin the Bar | Opaque Dark Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$14.0310,197 rev
OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.5691,450 rev
OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection
OPI$11.9391,450 rev
Trending
90-day click momentumOPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.564.6★
OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.764.5★
OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.654.6★
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.294.6★
OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.744.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous shade”
“Its very durable”
“Really good nail polish”
“Great polish”
“This quick dry formula goes on smooth”
“I also love how shiny”
“The brush is perfectly shaped and it really is one coat and done”
“worth every penny”
“has a great consistency”
“Great coverage, it's not thick at all, and one coat is enough for a full glam”
What buyers complain about
“Wrong color”
“Takes a bit to fully dry”
“Dries thick on brush”
“Began chipping off within a day”
“Bad quality”
“Im disappointed that the product wasnt new”
“Used material”
“Kind of expensive”
“the brush was not properly adhered to the top”
“color descriptions not appear to be accurate”