opi gel nail polish
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Good$784K$784K/yr · 2.3M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Review moat
Bad6,397.68avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.25–$17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
130
Top-5 brand share
100%
Open market
0%
- essie67%
- Sally Hansen31%
- Seche2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essie Gel Couture Long-Lasting Nail Polish Vegan Clear Shiny Top Coat 0.46 fl oz
essie$9.504.5★14,608 rev
Essie Gel Couture Longwear Nail Polish Kit Sheer Nude Pink Fairy Tailor + Top Coat 0.46 fl oz each
essie$16.454.5★14,608 rev
Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Semi-opaque | 248 Once Chiffon A Time | Light Neutral Pink Nail Polish
Sally Hansen$8.474.4★10,918 rev
essie gel couture Long-Lasting Nail Polish 8-free Vegan Fashion Freedom Gray Tassel Free 0.46 fl oz
essie$11.724.5★1,797 rev
Sally Hansen Miracle Gel Shiny Top Coat Long Lasting Gel-Like Formula No UV Lamp Needed Clear Nail Polish
Sally Hansen$8.264.5★14,825 rev
Newest
by launch date
Sally Hansen Miracle Gel Supercharged Pinks Nail Polish | Salon Quality Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | 350 Work Hard Play Pink | Bright Pink Crme Nail Color
Sally Hansen$8.819,182 rev
Sally Hansen Miracle Gel Supercharged Pinks Nail Polish | Salon Quality Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | 531 Berry Best Effort | Berry Pink Pearl Nail Color
Sally Hansen$8.149,182 rev
Sally Hansen Miracle Gel Supercharged Pinks Nail Polish | Salon Quality Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | 344 Blush Crush | Soft Pink Crme Nail Color
Sally Hansen$8.019,182 rev
essie gel couture Long-Lasting Nail Polish Liquid Diamonds Gold Pearl Pink Nail Polish Frost Yourself 0.46 fl oz
essie$13.17112 rev
essie Gel Couture Gel-like Nail Polish Vegan Metallic Glaze Top Coat Nail Polish Blushed Metal 0.46 fl oz
essie$12.96161 rev
Trending
90-day click momentum
Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Neon | 50 Fuchsia Fever | Bright Pink Nail Color
Sally Hansen$8.644.3★
Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Glossy | 601 Crying Out Cloud | Blue Lavender Nail Color
Sally Hansen$7.584.5★
essie Gel Couture Nail Polish Long Lasting Green Nail Polish Vegan Dopamine Rush 0.46 fl oz
essie$8.704.4★
essie Gel Couture 2-Step Longwear Nail Polish Once Upon A Time Gray Nail Polish 0.46 fl. oz.
essie$9.284.5★
Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque | 768 Sunbrella | Bright Yellow Nail Color
Sally Hansen$8.224.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“Used for years”
“Fast-Delivered Quality Product”
“Long lasting shine”
“had a really nice shiny finish”
“Excellent value”
“Easy to use”
“Dry really well”
“easy application”
“Dries quickly”
What buyers complain about
“Different color than expected”
“causing them to break easily”
“Not as good as it says”
“It did dry quickly”
“Too thick”
“Waste of money”
“No noticeable benefit”
“Color Not As Pictured”
“Very toxic smell”
“This is not a shine level of a jelly polish”