opi bubble bath nail polish
Launch itA $1.5M/yr market growing +38.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 1.9M searches
Price range
Great$6.32–$61.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,943.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
33
Top-5 brand share
100%
Open market
0%
- Manucurist83%
- Orly16%
- modelones1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based
Manucurist$19.024.1★4,754 rev
Manucurist Active Glow Raspberry Nail Polish & Care - Ultra-Glowy 2 in 1 Nail Concealer & Care - Plant-Based Ingredients: Sweet Almond Oil Raspberry - Vegan & Made in France
Manucurist$18.714.1★4,754 rev
Manucurist Active Smooth 00 Nail Concealer Polish & Care - 2 in 1 Nude Nail Polish : Nail Strengthener and Growth - No Lamp - Ridge Filler for Nails - Natural Ros Nail Polish
Manucurist$18.684.2★1,727 rev
Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair
Manucurist$18.664.1★4,754 rev
Manucurist Active Bright All in One Nail Perfector: Brightening Care Nail Polish - No Lamp - Vegan & Made in France - White Nail Polish - Nail Strengthener - Gifts for Women
Manucurist$18.704.1★4,754 rev
Newest
by launch date
Manucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women
Manucurist$25.9434 rev
Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape
Manucurist$56.48310 rev
Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based
Manucurist$19.024,754 rev
Manucurist Green System Set with Plum - Professional Vegan Plant-Based Manicure Kit: 1 Degreaser 1 Base Coat 1 Nail Polish Dark Wine 1 Top Coat Dried Drops - Gifts for Her
Manucurist$46.97291 rev
Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)
Orly$12.99279 rev
Trending
90-day click momentumManucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women
Manucurist$25.944.4★
Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape
Manucurist$56.484.5★
ORLY Nail Lacquer - 2000100 Kaleidoscope Eyes by Orly for Women - 0.6 oz Nail Polish
Orly$9.504.4★
Orly Breathable Nail Color Pep In Your Step 0.6 Fluid Ounce
Orly$9.444.2★
Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based
Manucurist$19.024.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 12.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is vibrant”
“it looks very pretty on”
“dont break easily”
“I especially love the matte finish—it does a great job of camouflaging imperfections without looking heavy or overdone”
“Really works to hydrate”
“love the sparkle”
“Worth the Price”
“Applies nicely”
“It is silky smooth”
“Easy to put on”
What buyers complain about
“Not worth the price”
“not happy with the color”
“Not durable”
“Not as described”
“Terrible Dry Time”
“the quality goes missing”
“It didnt work well for me”
“both bottles got thicker”
“They were brittle”
“Has a very strong smell”