opi blue nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Growth
Great+76.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$8.75–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad22,542.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 95K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Open market
0%
- OPI100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Tile Art to Warm Your Heart | Opaque Bright Blue Crme Chip Resistant Nail Polish | Lisbon Collection
OPI$11.984.6★21,489 rev
OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection
OPI$11.844.6★21,489 rev
OPI Nail Lacquer Its a Boy! | Opaque Soft Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.704.6★21,489 rev
OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.834.0★262 rev
OPI Nail Lacquer Midnight Mantra | Opaque Dark Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$12.464.6★91,450 rev
Newest
by launch date
OPI Nail Lacquer Up Up and Ablaze | Opaque Bright Neutral Blue Crme Chip Resistant Nail Polish x Supergirl Collection
OPI$11.96137 rev
OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.83262 rev
OPI Nail Lacquer Sea-ze the Day | Opaque Bright Vivid Ocean Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.44262 rev
OPI Infinite Shine No Summer Blues | Opaque Bright Vivid Ocean Blue Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$14.38161 rev
OPI RapiDry Snap Your Fingers | Opaque Soft Blue Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.759,595 rev
Trending
90-day click momentumOPI Nail Lacquer Up Up and Ablaze | Opaque Bright Neutral Blue Crme Chip Resistant Nail Polish x Supergirl Collection
OPI$11.964.6★
OPI Infinite Shine No Summer Blues | Opaque Bright Vivid Ocean Blue Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$14.384.3★
OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.834.0★
OPI Nail Lacquer Sea-ze the Day | Opaque Bright Vivid Ocean Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.444.0★
OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection
OPI$11.844.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color is a stunning”
“Covers well”
“The brush is easy to apply”
“Long lasting”
“Dries fast,”
“It kept its shine”
“all the strands of it were in great condition”
“Soft blue”
“cleaned up pretty well when I didnt think about the lid not being screwed on”
“too a good durable finish”
What buyers complain about
“Too bright and harsh”
“Not happy used with thin brush”
“Yes, it's a little pricey —”
“Its streaky and dried lumpy”
“Odd Strong Smell”
“Feels like it was used”
“Stains nail and leaves residues on when you accidentally scratch anywhere lol, also strong smell”
“not as described”
“Total rip off”
“Thin coverage”