opi big apple red nail polish
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Growth
Good+54.8%90-day search growth — must beat 0% to launch
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$11.29–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 65K searches
Review moat
Bad48,367.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
14
Top-5 brand share
100%
Open market
0%
- OPI100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.294.6★91,450 rev
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.794.5★374 rev
OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.824.5★10,197 rev
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★91,450 rev
Newest
by launch dateOPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.79374 rev
OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.8210,197 rev
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.3891,450 rev
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.2991,450 rev
Trending
90-day click momentumOPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.794.5★
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.294.6★
OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.824.5★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +54.8% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beauty color for any occasion”
“Consistency is pretty good too”
“has nice consistency”
“This polish gives a clean”
“Quality worth the price”
“Good coverage even if I use just one coat of red and clear topcoat”
“Always worth the price”
“It looks great with my skin tone too if I wanted a red color”
“Its exactly as it looks in the bottle”
“Great option if youre sensitive to HEMA or other allergens in gel polish”
What buyers complain about
“Doesnt dry well”
“It is awful not only with the color doesnt look like the bottle”
“Horrible quality”
“Began chipping off within a day”
“Too thick”
“Came used”
“Chips and smudges easily”