onyx coffee
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Price range
Great$6.25–$72.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,418.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 169K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
99
Top-5 brand share
94%
Open market
4%
- Onyx Professional41%
- Onyx35%
- LPBeads11%
- MASSIVE BEADS4%
- WHITESTONE JEWELRY CO.3%
- Forge & Foundry2%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
Onyx$72.644.7★2,619 rev
Onyx Professional Callus and Corn Peeling Gel 4 fl oz - Removes Unwanted Calluses in 3-5 Minutes Hydrating and Softening Heel Callus Remover Gel for Feet
Onyx Professional$11.644.2★90 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★1,456 rev
Onyx Professional Cracked Heel Repair Balm Stick for Dry Cracked Feet Treatment Coconut Scent 1 pack - Moisturizing Foot Balm Rolls On Cracked Heel Treatment
Onyx Professional$9.204.5★3,624 rev
Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
Onyx$62.384.8★3,810 rev
Newest
by launch date
Onyx Professional Pedi Polisher 2-in-1 Nano Glass Exfoliator - Dual Sided Nano Glass Foot File Callus Remover Dry Skin Dead Skin Hair Removal Compact Waterproof
Onyx Professional$9.0217 rev
Onyx Professional Sole Soother Foot Cream Vanilla Coconut Scent 5 fl oz - Built-In Foot Massager Urea Foot Cream that Massages & Moisturizers Feet
Onyx Professional$12.8134 rev
Onyx Professional Double Sided Pumice Stone 2 Pack - 100% Siliglass Callus Remover for Feet Elbows Knees Dead Skin Heels Hands Foot File Scrubber Exfoliator Pumice Stone for Feet
Onyx Professional$9.962,452 rev
ONYX Professional Stainless Steel Dual Action Foot Polisher Durable Stainless Steel Foot File for Dry Skin and Foot Callus Removal 1 Pack
Onyx Professional$9.0613 rev
Onyx Professional Pedi Please Foot Mask - Quick Peeling Gently Peels Away Rough Skin to Reveal Soft Smooth Skin Includes Built-in Brush & Scrubbing Applicator 5 fl. oz.
Onyx Professional$12.4537 rev
Trending
90-day click momentum
WHITESTONE JEWELRY CO. Black Onyx Size 8 Minimalist Band Ring for Women & Men December Birthstone Stackable Gemstone Ring Made from High-Grade Natural Stones | Angeleno Stone Ring Collection
WHITESTONE JEWELRY CO.$20.184.1★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★
Onix Fuse G2 Outdoor Pickleball Balls USA Pickleball Approved
Onix$8.194.5★
ADINA EDEN Womens Onyx Bezel Tennis Bracelet Onyx Black Gold One Size
ADINA EDEN$69.104.1★
MASSIVE BEADS Black Onyx - Stone of Positive Energy - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 4mm
MASSIVE BEADS$7.924.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smell”
“smoothes out your skin”
“Overall nice set”
“Great hydration,”
“Does the job”
“easy to clean”
“Good value”
“Very effective with multiple applications”
“Have used for years”
“as advertised”
What buyers complain about
“Did not work”
“Overpowering scent”
“not soft with this”
“I have extremely dry feet”
“Not worth the price”
“Too short”
“No improvement”
“breaking as much”
“It's very thick”
“But for what it does Ill deal with the annoying applicator”