olive green nail polish
Skip itPrices mostly outside the sweet spot ($4.41–$14.40) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Review moat
Bad10,661.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 124K searches
Price range
Bad$4.41–$14.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
95
Top-5 brand share
88%
Open market
8%
- OPI55%
- essie16%
- Sally Hansen7%
- beetles Gel Polish6%
- REVLON5%
- COSMOO4%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Cargo All Out | Opaque Cool Army Green Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025
OPI$11.994.6★21,489 rev
OPI Nail Lacquer $elf Made | Opaque Bright Green Crme Chip Resistant Nail Polish Your Way Collection
OPI$11.364.6★21,489 rev
essie nail polish ferris of them all collection muted khaki-green nail color with a cream finish win me over 0.46 fl. oz.
essie$6.444.6★4,551 rev
OPI Nail Lacquer Stay Off the Lawn!! | Opaque Dark Green Crme Chip Resistant Nail Polish | Washington DC Collection
OPI$11.394.6★21,489 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 529 Later Alligator | Emerald Green Nail Color
Sally Hansen$5.854.3★3,866 rev
Newest
by launch date
OPI Nail Lacquer Lime of My Life | Semi-Sheer Neon Lime Green with Silver Shimmer Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.62262 rev
OPI Infinite Shine Big Apple Green | Opaque Bright Cool Jade Green Crme Long Wear Nail Polish | The New OPIcons Collection | Spring 2026
OPI$13.97248 rev
essie Nail Polish Salon-Quality Green Nail Polish Gourmet Grocery Vegan Crunch Crunch 0.46 fl oz
essie$9.372,190 rev
OPI Nature Strong Sage It for Later | Opaque Soft Cool Light Green Crme Natural Origin Nail Polish LE | Plant Based Vegan Cruelty Free
OPI$12.00277 rev
OPI RapiDry Fir Surely Fast | Opaque Dark Cool Forest Green Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
OPI$8.86543 rev
Trending
90-day click momentumOPI Nail Lacquer Lime of My Life | Semi-Sheer Neon Lime Green with Silver Shimmer Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.624.0★
OPI Nail Lacquer Im Yacht Leaving | Opaque Bright Green Crme Chip Resistant Nail Polish | Summer Make the Rules Collection
OPI$11.934.6★
OPI Infinite Shine Big Apple Green | Opaque Bright Cool Jade Green Crme Long Wear Nail Polish | The New OPIcons Collection | Spring 2026
OPI$13.974.6★
OPI Infinite Shine In Mint Condition | Opaque Soft Green Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$14.404.5★
China Glaze Nail Polish Central Parka 1628
China Glaze$5.764.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“The bottle size is great for the price and quality”
“My daughter is tough on her hands and it lasted over a week so I would say this nail polish is high quality and durable”
“Wirth every penny”
“looks great in bright light”
“The application is super easy too”
“It dries fairly quickly for an air-dry polish, and the finish stays even and glossy”
“The coverage is excellent”
“Its smooth and easy to apply”
“It really does dry quickly”
What buyers complain about
“The color was not what I expected”
“Watery”
“Does not dry very clumpy”
“Not sure if its new or not”
“Terrible quality kept on peeling and had bubbles”
“The consistency is thin which is normal”
“Stained my nails”
“False advertisement”
“The new one also goes on thinner and messy”
“Lighter than expected”