olay hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Great$8.56–$56.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good903.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 41K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Open market
0%
- McKesson89%
- Atrilly6%
- Clorox3%
- Mölnlycke2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap](https://m.media-amazon.com/images/I/31e8JEqONFL.jpg)
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$11.074.7★1,614 rev
![McKesson Antimicrobial Lotion Hand Soap with Aloe 1 Gallon Refill Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap](https://m.media-amazon.com/images/I/21fFL9fDNRL.jpg)
McKesson Antimicrobial Lotion Hand Soap with Aloe 1 Gallon Refill Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$27.414.7★1,614 rev
![McKesson Antibacterial Liquid Hand Soap 18 oz [Pack of 1] Pump Bottle Clean Scent](https://m.media-amazon.com/images/I/312Bm2HNjdL.jpg)
McKesson Antibacterial Liquid Hand Soap 18 oz [Pack of 1] Pump Bottle Clean Scent
McKesson$11.284.6★155 rev
![McKesson Antibacterial Liquid Hand Soap 1 Gallon [Pack of 1] Refill Clean Scent](https://m.media-amazon.com/images/I/31sdfdCuZjL.jpg)
McKesson Antibacterial Liquid Hand Soap 1 Gallon [Pack of 1] Refill Clean Scent
McKesson$23.874.5★328 rev
Antimicrobial Soap Medi-Stat - Item Number 6000033EA
Atrilly$15.854.6★485 rev
Newest
by launch date
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG
Mölnlycke$11.613,389 rev
Clorox Healthcare AloeGuard Antimicrobial Liquid Hand Soap with Pump Triclosan-Free Infused with Aloe Vera and Vitamin E Gentle and Moisturizing FDA Registered 18 Fl Oz
Clorox$16.78349 rev
![McKesson Antimicrobial Lotion Hand Soap with Aloe 8 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap](https://m.media-amazon.com/images/I/210x7l7t6UL.jpg)
McKesson Antimicrobial Lotion Hand Soap with Aloe 8 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$8.5640 rev
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 12] - Bulk Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$56.161,614 rev
Antimicrobial Soap Medi-Stat - Item Number 6000033EA
Atrilly$15.85485 rev
Trending
90-day click momentumHibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG
Mölnlycke$11.614.8★
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 12] - Bulk Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$56.164.7★
Clorox Healthcare AloeGuard Antimicrobial Liquid Hand Soap with Pump Triclosan-Free Infused with Aloe Vera and Vitamin E Gentle and Moisturizing FDA Registered 18 Fl Oz
Clorox$16.784.7★
McKesson Antimicrobial Lotion Hand Soap with Aloe 1 Gallon Refill Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$27.414.7★
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
McKesson$11.074.7★
Demand
Weekly Amazon search volume, last 26 weeks — +1.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the scent”
“Excellent product”
“Effective”
“As advertised and expected”
“Good deal”
“Love this cleanser”
“Easy To Use”
“Clean is good every you go”
“They DO NOT dry the skin- quite the opposite”
“Gentle on skin”
What buyers complain about
“The scent is very clinical”
“Did not moisturize the skin very well”
“I was afraid it would irritate my skin”
“my son who has bad acne”
“No lather”
“Ok for single use then nozzle clogs up”
“My cousin age 38 died early last year from a boil when pus reached his blood stream”
“Not as described”
“Good product however this pump didn't work and so it didn't suds up”
“Its not as cheap as a bar of soap”