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54

ohora pedicure

Worth a look

Shows low returns (1.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 8Growth 82Conversion 31Competition 73Returns 94Price range 45Avg price 50Brand share 4Review moat 63Quality gap 88

Returns

Great1.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+77.3%

90-day search growth — must beat 0% to launch

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good994.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.02

avg listing price — sweet spot $15–$100

Price range

Okay$3.81–$24.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 111K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

27

Top-5 brand share

98%

Open market

1%

  • ohora66%
  • Dashing Diva26%
  • MelodySusie3%
  • NAILOG2%
  • Ardell1%
  • Adora Couture1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Durability10%

“Stayed on decently”

Ease Of Application9%

“application was straightforward”

Color9%

“Cute color”

Quality-Overall8%

“Good quality nails”

Value For Money5%

“Theyre very affordable”

Efficiency4%

“Works well”

Design-Overall4%

“great designs”

Advertised Vs Actual Product4%

“Works as stated”

Smell3%

“Clean scent”

What buyers complain about

Durability18%

“not as durable as claimed”

Functionality-Overall12%

“Didnt work for me”

Color10%

“A lot more orange than it looks in the picture”

Adhesion/Stickiness9%

“Not enough stick”

Value For Money7%

“They cost a bit more than most”

Quality-Overall5%

“Not a good quality”

Thickness4%

“Too sheer”

Ease Of Use3%

“hard to apply to toes”

Size-Overall3%

“Strange color and doesn't really fit/stick”

Ease Of Application3%

“My application wasn't great on my pinkies”

Top return reasons

Color32%
Adhesion/Stickiness16%
Advertised Vs Actual Product16%
Size-Overall8%
Functionality-Overall8%
Value For Money2%
Defective Material/Parts2%
Durability2%
Quality-Overall2%
Design-Overall2%