ohora
Launch itA $1.7M/yr market growing +7.7% this quarter with returns at 1.5% — clears our launch bar.
Competition
Incredible14%top-5 click share — an open shelf
Market size
Great$1.7M$1.7M/yr · 8.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good$6.91–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.28avg listing price — sweet spot $15–$100
Review moat
Okay1,560.84avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
46
Top-5 brand share
84%
Open market
13%
- ohora46%
- heyhae24%
- Dashing Diva8%
- AutyaMee3%
- Maitys3%
- Oauee2%
- Open — no brand owns it (18 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 174 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dashing Diva Gloss Nail Strips - Lavender Dreams - UV Free Chip Resistant Long Lasting Gel Stickers - Contains 32 Wraps 1 Prep Pad 1 File
Dashing Diva$7.944.1★1,511 rev
ohora Semi Cured Gel Nail Strips (N Cream Light) - Nude Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick
ohora$11.754.1★3,543 rev
ohora Semi Cured Gel Nail Strips (N Cream Glow) - Pink Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick
ohora$11.884.1★4,008 rev
ohora Semi Cured Gel Nail Strips (N Cream Indigo) - Blue Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick
ohora$10.804.0★3,868 rev
ohora Semi Cured Gel Nail Strips (N Essential French) - White French Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick
ohora$14.194.1★4,008 rev
Newest
by launch date
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes
heyhae$9.9527 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow
heyhae$13.9434 rev
Hey Spark the Night
heyhae$13.9042 rev
ohora 2-in-1 Sheer Nail Polish & Strengthener(Cherry) | Tinted Nail Concealer | Nail Hardener for Weak Damaged Nails | Nail Care Polish with Glossy Finish | Glazed-Syrup Formula 15 mL
ohora$17.3444 rev
ohora Semi Cured Gel Nail Strips (N Tropical Starfish) - Beige Art Works with Any Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick
ohora$15.9324 rev
Trending
90-day click momentum
Beaolata Semi Cured Gel Nail Strips - UV Light Gel Nail Stickers - 20 Long Lasting Salon Quality Wraps (Sweet Pink Enigmatic)
Beaolata$8.414.7★
6PCS Full Nail Wraps Gel Nail Stickers Nail Full Wraps Nail Polish Strips Full Cover Pink Purple Blue Nail Glitter Gradient Self-Adhesive Nail Decals Nail Art Supplies for Women Manicure Decoration
FBABFBUO$7.923.6★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Gold Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Golden Goddess
heyhae$13.284.6★
Semi Cured Gel Nail Strips Stickers Wraps | UV Nail Polish That Pops In Color (Red Cherry) For Women & Short Nails & Long Nails (Ami Amour)
Ami Amour$12.464.8★
Hey Spark the Night
heyhae$13.904.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put on”
“The build quality feels solid for regular use”
“Beautiful colors”
“EASY TO APPLY”
“holding up great”
“Great Deal”
“Awesome design”
“The adhesive is super sticky”
“They fit well”
“The machine works well”
What buyers complain about
“Broke quickly”
“Poor Adhesive”
“Not good fit”
“Bad quality”
“Does not work as indicated”
“Color not as described”
“The strips were thick”
“Not worth the price”
“Difficult to use”
“False advertising”