nude gel polish
Launch itA $1.1M/yr market growing +9.1% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 2.6M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.08–$25.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Review moat
Bad13,598.57avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
93
Top-5 brand share
69%
Open market
25%
- beetles Gel Polish37%
- GAOY9%
- OPI8%
- modelones7%
- TOMICCA7%
- Born Pretty6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Nude Gel Nail Polish Set - 6 Colors Nude Pink Brown Neutral Jelly Gel Polish Kit Sheer Translucent Effect Soak Off UV Nail Art Design Drunken Rose Collection Manicure Gift for Women
beetles Gel Polish$9.344.5★20,451 rev
TOMICCA Nude Gel Nail Polish 15ml Light Nude Gel Polish Soak Off Uv Led Cure NeededColor Long Lasting Translucent Nail Art Manicure French Salon Diy Design Gifts For Woman
TOMICCA$6.894.3★2,464 rev
Beetles Rubber Base Gel Nail Polish 6 Colors Nude Gel Polish Pink Peach Neutral Sheer French Tips Base Colors for Nails Flexible U V LED Soak Off for DIY Home Manicure Nail Gifts
beetles Gel Polish$12.984.6★2,675 rev
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.554.5★20,276 rev
Born Pretty Nude Gel Nail Polish Jelly Light Nude Gel Polish Sheer Translucent Skin Stone Natural Long Lasting Soak Off Gel Polish Nail Art DIY 15ML
Born Pretty$7.074.3★1,123 rev
Newest
by launch date
Makartt Jelly Bright Nude Gel Nail Polish: 15ML Hema-Free Neutral Nude Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$7.632,902 rev
Makartt Ultra-Pigmented Gel Nail Polish Nude 15ml One Coat Nude Gel Polish Nail High-Gloss Salon-Grade UV Nail Gel Art Manicure DIY Salon Home - Barely There
Makartt$5.752,782 rev
Beetles Soft Tint Nude Gel Nail Polish Set - 23PCS 20 Colors Jelly Nude Pink Milky White Brown Base Color Concealer Sheer Translucent Base Glossy Matte Top Coat French Art Gift for Women
beetles Gel Polish$14.1922,863 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
OPI GelColor Bare My Soul | Sheer Soft Beige Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.29624 rev
Trending
90-day click momentumBeetles Soft Tint Nude Gel Nail Polish Set - 23PCS 20 Colors Jelly Nude Pink Milky White Brown Base Color Concealer Sheer Translucent Base Glossy Matte Top Coat French Art Gift for Women
beetles Gel Polish$14.194.4★
Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Nude Pink-A1515)
Double Rhythm$6.864.4★
PEACECOLOR Jelly Gel Nail Polish Set 10ML 6pcs Nude Gel Polish Sheer Transparent Spring Summer Colors Soak Off Nude Pink Cear Neutral Milky Jelly Base Color Gel Gifts for Women
PEACECOLOR$6.704.2★
Makartt Ultra-Pigmented Gel Nail Polish Nude 15ml One Coat Nude Gel Polish Nail High-Gloss Salon-Grade UV Nail Gel Art Manicure DIY Salon Home - Barely There
Makartt$5.754.4★
RARJSM Nude Beige Pink Gel Nail Polish Neutral Skin Tone Sheer Jelly Warm Pink Gelpolish 1PC 15ml Single Bottle Creamy Transparent Natural Nudegel Polish Soak off Cured for Home Salon French Manicure
RARJSM$6.824.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is as described”
“Great variety”
“Good for the price”
“Easy on, easy off”
“Application is easy”
“Beautiful sheer finish”
“Very durable”
“As described”
“solid coverage”
“Very smooth appearance”
What buyers complain about
“Too dark”
“It's thick lumpy”
“Does not last”
“Very cheap quality product”
“Doesnt dry”
“Smaller than expected”
“False advertising”
“Sticky/tacky”
“Strong chemical smell”
“It was leaking”