non toxic hand soap refill
Launch itA $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 465K searches
Price range
Good$6.32–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,773.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
651
Top-5 brand share
97%
Open market
1%
- BIO SPECTRA ATTITUDE56%
- ATTITUDE21%
- everyone for every body10%
- Puracy9%
- Grove Co.2%
- Cleancult2%
- Open — no brand owns it (2 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Unscented 16 Fl Oz
BIO SPECTRA ATTITUDE$9.324.5★6,013 rev
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 67.6 Fl Oz
ATTITUDE$24.474.5★6,013 rev
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz
BIO SPECTRA ATTITUDE$9.524.5★6,013 rev
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 67.6 Fl Oz
BIO SPECTRA ATTITUDE$22.864.5★6,013 rev
ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz
ATTITUDE$29.324.6★293 rev
Newest
by launch date
ATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz
ATTITUDE$24.321,444 rev
ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz
ATTITUDE$8.14822 rev
ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)
ATTITUDE$21.401,444 rev
ATTITUDE Hand Soap for Sensitive Skin Enriched with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 16 Fl Oz (Pack of 3)
ATTITUDE$24.212,857 rev
ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)
ATTITUDE$23.042,857 rev
Trending
90-day click momentumATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz
ATTITUDE$24.324.4★
ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)
ATTITUDE$21.404.4★
ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)
ATTITUDE$23.044.4★
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz
BIO SPECTRA ATTITUDE$9.524.5★
ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Coconut & Wild Berries Scent 10 Fl Oz
BIO SPECTRA ATTITUDE$8.854.6★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great lemon scent”
“Good quality and cute bottle”
“Cleans well”
“Good Price”
“Soft hands”
“gentle and moisturizing is essential”
“works great with my dish soap dispenser that doesnt clog it”
“Great lather”
“Its completely clean”
“doesnt contain any chemicals”
What buyers complain about
“Has a funky odor”
“Leaking on arrival”
“Very drying”
“I was surprised that this container wasn't larger”
“did not come out of the dispenser very well”
“Very watered down”
“Its pricey”
“A bit thick”
“pump broken”
“So much for sensitive”