non toxic clear nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Price range
Great$5.13–$54.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 459K searches
Review moat
Bad4,756.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
60
Top-5 brand share
100%
Open market
0%
- ella+mila79%
- Sally Hansen21%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)
ella+mila$10.544.2★3,436 rev
ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)
ella+mila$11.074.2★1,657 rev
ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)
ella+mila$9.984.2★3,436 rev
Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 200 Pink Cloud | Sheer Baby Pink Nail Color
Sally Hansen$9.294.4★12,920 rev
ella+mila Professional Nail Polish Set - Quick Dry Nail Polish - 10 Pack Vibrant Colors - Vegan Non-Toxic Fingernail Lacquer for Kids & Women - Long-Lasting & Chip Resistant (10 Pack x 0.24 fl oz)
ella+mila$54.824.3★301 rev
Newest
by launch dateella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)
ella+mila$10.543,436 rev
ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)
ella+mila$11.071,657 rev
ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)
ella+mila$9.983,436 rev
ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Aurora Lights - 0.45 fl oz)
ella+mila$11.003,436 rev
ella+mila Quick Dry Nail Polish - Long Lasting Chip Resistant Holographic Red-Orange Shimmer Nail Polish Fast Drying Vegan Cruelty-Free Non-Gel Manicure Polishes for Women (Oasis 0.45 oz)
ella+mila$5.981,090 rev
Trending
90-day click momentum
ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Me Collection Nail Polishes (Pinkterest - 0.24 fl oz)
ella+mila$7.604.2★
ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Blue Nail Polishes (Mediterranean Mist - 0.45 fl oz)
ella+mila$11.224.4★
Sally Hansen Good.Kind.Pure Nail Polish 280 Fruity Papaya 0.33 fl oz (Pack of 1)
Sally Hansen$5.134.2★
Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 20 Almond Milk | Sheer Nude Nail Color
Sally Hansen$5.954.4★
ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)
ella+mila$10.544.2★
Demand
Weekly Amazon search volume, last 31 weeks — -10.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing for nail growth, great product”
“Love that it doesnt smell bad”
“good moisturizing effect”
“Great color”
“this nail polish remover works great”
“Clean”
“Gentle”
“simple ingredients, no harsh chemicals”
“It is what I needed”
“No obnoxious chemicals”
What buyers complain about
“It doesn't work well at all”
“Not durable at all”
“Strong odor”
“Color misleading”
“takes a very long time to dry”
“It took a lot of rubbing”
“Waste of money”
“Not the right fit for us”
“it had an oily appearance that did not leave my nails and cuticles dry and cracked”
“the only downside is that the opening is so big i spilled half the bottle a few times”