non acetone nail polish remover
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.80–$13.95) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Good$544K$544K/yr · 534K searches
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Review moat
Bad9,761.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.80–$13.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
571
Top-5 brand share
87%
Open market
11%
- Mineral Fusion37%
- ella+mila24%
- Cutex17%
- GELLEN6%
- Glamonade3%
- C CARE3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mineral Fusion Nail Polish Remover - Acetone-Free Nail Care - Non Drying Liquid Formula - 6 fl oz
Mineral Fusion$10.004.7★64,846 rev
ella+mila Nail Polish Remover That Conditions While Removing Non-Acetone Gentle & Nourishing Formula Vegan & Cruelty-Free 8oz
ella+mila$6.114.6★383 rev
Cutex Strength Shield Nail Polish Remover Leaves Fingernails & Toenails Looking Healthy Contains Vitamins E B5 & Hydrolyzed Silk 6.7 fl oz
Cutex$2.984.8★21,491 rev
Gellen Nail Polish Remover Non Acetone Nail Polish Removal for Regular Nail Polishes Jasmine Scent Healthy Nail Polish Remover with Easy Push-down Pump 6.09 Fl Oz
GELLEN$7.494.4★1,389 rev
Mineral Fusion Nail Polish Remover - Acetone-Free Nail Care - Non Drying Liquid Formula - 6 fl oz Pack of 2
Mineral Fusion$13.954.7★64,846 rev
Newest
by launch date
Amazon Essentials Nail Polish Remover Non-Acetone With Coconut Oil Formulated without Parabens or Phthalates 6 Fl Oz
Amazon Essentials$1.8021 rev
Glamonade Nail Polish Remover: Removal of Nail Polish for Home Salon 6 Fl Oz
Glamonade$8.0164 rev
JODSONE Non-Acetone Nail Polish Remover 6.09 Fl.Oz Orange Scent Nail Polish Remover Gentle & Nail-friendly with Vitamin E & Aloe Push-down Pump Easy Daily Removal for Regular Nail Polish
JODSONE$5.51885 rev
Glamonade Non Acetone Nail Polish Remover: Gentle & Nourishing Formula Fingernail Polish Remover | Non-Drying Removal of Regular Nail Polish with Grapefruit Scent for Home Nail Art(6 Fl Oz)
Glamonade$6.9629 rev
ella+mila Nail Polish Remover That Conditions While Removing Non-Acetone Gentle & Nourishing Formula Vegan & Cruelty-Free 8oz
ella+mila$6.11383 rev
Trending
90-day click momentumGlamonade Non Acetone Nail Polish Remover: Gentle & Nourishing Formula Fingernail Polish Remover | Non-Drying Removal of Regular Nail Polish with Grapefruit Scent for Home Nail Art(6 Fl Oz)
Glamonade$6.964.4★
Amazon Essentials Nail Polish Remover Non-Acetone With Coconut Oil Formulated without Parabens or Phthalates 6 Fl Oz
Amazon Essentials$1.804.4★
Glamonade Nail Polish Remover: Removal of Nail Polish for Home Salon 6 Fl Oz
Glamonade$8.014.0★
JODSONE Non-Acetone Nail Polish Remover 6.09 Fl.Oz Orange Scent Nail Polish Remover Gentle & Nail-friendly with Vitamin E & Aloe Push-down Pump Easy Daily Removal for Regular Nail Polish
JODSONE$5.514.3★
Mineral Fusion Nail Polish Fun And Games 0.33 Fl Oz
Mineral Fusion$9.084.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“has a pleasant soft fragrance”
“Works cleanly”
“Easy removal”
“It does the job”
“Great product, using for many years”
“effective and moisturizing”
“Nice and smooth”
“Great value”
“As advertised”
“Easy way to remove polish works good”
What buyers complain about
“Strong Smell”
“Dont work well”
“all of them are dry”
“Overpriced”
“leaked in shipment”
“You need to scrub soooo hard”
“Smaller bottle than anticipated”
“Advertisement is false”
“Hard to Open”
“it always leaves my nails feeling a bit oily”