neon gel nail polish
Worth a lookShows demand growing +200.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+200.5%90-day search growth — must beat 0% to launch
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$3.89–$99.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$244K$244K/yr · 588K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad18,385.71avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
19
Top-5 brand share
87%
Open market
9%
- beetles Gel Polish58%
- Born Pretty9%
- VANREESA8%
- GAOY7%
- Double Rhythm6%
- modelones3%
- Open — no brand owns it (8 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 87 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Neon Gel Nail Polish Set 23 PCS 20 Color Summer Rainbow Gel Polish Kit with 3Pcs Base Top Coat Hot Pink Orange Blue Lemon Green Glitter Colors Soak Off UV Manicure Gift for Women
beetles Gel Polish$14.234.5★71,212 rev
Born Pretty Gel Nail Polish Spring Summer Neon Fluorescent Orange Hot Pink Blue Yellow Green Purple Soak Off U V LED Gel Nail Polish Set Nails Art 7ml 6pcs
Born Pretty$9.184.3★6,187 rev
Beetles Summer Gel Nail Polish Set 36 Colors Neon Pastel Rainbow Bright Gel Polish Kit with Base Coat Glossy Matte Glitter Top Coat Pink Red Yellow Soak Off UV LED DIY Manicure
beetles Gel Polish$24.194.5★27,484 rev
Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel
beetles Gel Polish$24.054.5★65,807 rev
Beetles Neon Gel Nail Polish - Rainbow Kingdom 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Summer Nails Art Long-Lasting Manicure Salon DIY Home
beetles Gel Polish$10.404.5★11,678 rev
Newest
by launch date
Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women
beetles Gel Polish$99.29107 rev
Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails
beetles Gel Polish$20.0625,376 rev
Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday
beetles Gel Polish$16.28822 rev
Beetles Neon Gel Nail Polish - Dreamy Summer Nails Art 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Art Long-Lasting Manicure Salon
beetles Gel Polish$9.8431,317 rev
Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$17.12822 rev
Trending
90-day click momentumBeetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday
beetles Gel Polish$16.284.4★
Beetles Blue Gel Nail Polish Set - Ocean Veil 6 Colors Jelly Summer Gel Nail Polish Kit Green Sheer Translucent Effect Soak Off UV Nail Art DIY at Home Gift for Women
beetles Gel Polish$9.974.5★
Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails
beetles Gel Polish$20.064.3★
Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women
beetles Gel Polish$99.294.5★
Beetles Neon Gel Nail Polish - Dreamy Summer Nails Art 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Art Long-Lasting Manicure Salon
beetles Gel Polish$9.844.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +200.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable color”
“the quality is honestly solid”
“Worth the money”
“are easy to work with”
“The finish is glossy”
“it stays on very well”
“Easy to apply”
“Great quality - long lasting shine”
“Exactly what I wanted”
“Gel nail paint 💅💅💅 This gel nail paint is really high quality”
What buyers complain about
“color is way off”
“Smaller than expected”
“Made my skin irritated”
“Seems low quality”
“False advertisement”
“Super thick”
“Horrible durability”
“Leaked everywhere”
“Doesn't Dry”
“I also painted my mothers nails and hers done came off completely 3 times within a few days”