navy blue rhinestones
Skip itPrices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,687.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 84K searches
Price range
Bad$4.75–$14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
14
Top-5 brand share
85%
Open market
8%
- Worthofbest29%
- qiipii28%
- BEADSLAND13%
- Kzkcy8%
- Gutiy8%
- Laviyo7%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes
Worthofbest$9.894.8★2,205 rev
qiipii Ink Blue Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Montana Flatback Jelly Stones Navy Blue Diamonds Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts
qiipii$9.904.7★833 rev
Hotfix Rhinestones Flatback Glass Rhinestone 6000PCS SS6 1.9-2.0MM Round Gems for Nails Art Glitter Crystals Stone DIY Bags Clothes Shoes (Ink-Blue)
Kzkcy$7.784.6★266 rev
qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Rhinestones Non-Hotfix Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes
qiipii$6.674.7★1,242 rev
33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes
Worthofbest$9.824.8★2,205 rev
Newest
by launch date
21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.41289 rev
21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$10.21289 rev
36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.721,212 rev
qiipii Ink Blue Resin Rhinestones for Bedazzling Crafting Navy Blue Flatback Crystal Stones 2mm 3mm 4mm 5mm 6mm Diamonds Gems for Nails Face Eyes Makeup Tumblers Bottles Crafts Clothes Shoes Phones
qiipii$5.11244 rev
qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook
qiipii$5.18244 rev
Trending
90-day click momentum
1500 Pieces SS16 4mm Flatback Rhinestones Clear Glasses Round Gems AB Crystals for Nail Art DIY Crafts Clothes Glitter Stones Ink-Blue
Kdkyy$6.894.4★
4500 Pcs SS12 3mm AB Flatback Rhinestones for Nails Art Crafts Glitter Round Shine Gems Crystals DIY Clothes Shoes Black-Bottom Ink-Blue AB
Laviyo$6.964.7★
qiipii Ink Blue Crystal Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Navy Blue Flatback Stones Diamonds Crystals Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts
qiipii$8.894.7★
Meibite Montana Flatback Rhinestones Glass Rhinestones for Nail Art and Craft Glue Fix Loose Crystal Gemstones(Montana SS12 1440pcs 2.9-3.0mm)
MEIBITE$6.834.7★
qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook
qiipii$5.184.6★
Demand
Weekly Amazon search volume, last 8 weeks — +66.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality gems”
“Stunning vibrant blue”
“They shine beautifully”
“Perfect size”
“Easy to use”
“Just as described”
“They adhere well”
“They also hold up surprisingly well”
“I loved having multiple sizes included because it made the design process much easier and more creative”
“I love that this set includes so many for such a great price”
What buyers complain about
“Its very noticeable to me when they are different shades”
“Quality is poor”
“Doesn't adhere”
“They are thin”
“Damaged and unusable stones”
“Doesnt have as much sparkle as a Swarovski crystal”