nails at home
Worth a lookShows a sweet-spot price point ($27.59 avg), but soft demand (-18.8% this quarter) keeps it on the watch list.
Avg price
Incredible$27.59avg listing price — sweet spot $15–$100
Price range
Great$9.69–$80.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 110K searches
Review moat
Bad9,411.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
21
Top-5 brand share
85%
Open market
11%
- COSCELIA33%
- JODSONE19%
- beetles Gel Polish18%
- YALSYNY10%
- VANREESA5%
- phoenixy4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSCELIA 53pcs Gel Nail Polish Kit with U V light and Drill Starter Kit 35 Colors Gel Nail Polish with 5pcs Top Base Coat Nail Art Professional Gel Manicure Kits Gifts for Women Teens Girls
COSCELIA$28.364.4★2,257 rev
Beetles Gel Nail Polish Kit with U V Light and Nail Drill - 55Pcs Gel Nails Kit 32 Color LuliCore Polka Set with Base Top Coat Professional Manicure Set Home Salon DIY Gifts for Women
beetles Gel Polish$37.354.3★25,376 rev
YALSYNY NAIL POLISH KIT with U V Lamp and Drill Starter Kit 36 Colors Gel Nail Polish Nail Art Gel Manicure Kit
YALSYNY$25.274.1★1,869 rev
Beetles 55Pcs Gel Nail Polish Kit with U V Light and Nail Drill - 32 Color Gel Nails Kit Fun Camp Professional Manicure Set with Everything and Base Top Coat Home Salon Gifts for Women
beetles Gel Polish$38.474.3★25,376 rev
JODSONE 36 Pieces Gel Nail Polish Set U V Light Nail Drill Beginner Set Glossy Surface Easy To Apply Matte Texture All-In-One Manicure Kit
JODSONE$27.504.3★33,141 rev
Newest
by launch dateBeetles 55Pcs Gel Nail Polish Kit with U V Light and Nail Drill - 32 Color Gel Nails Kit Fun Camp Professional Manicure Set with Everything and Base Top Coat Home Salon Gifts for Women
beetles Gel Polish$38.4725,376 rev
JODSONE 60 Pcs Gel Nail Polish Kit with U V Light Nail Drill 55 Colors Base Top Matte Coat Professional Gel Manicure Kits Soak Off Manicure Salon DIY at Home Gifts for Women
JODSONE$31.7228,632 rev
PEACECOLOR Gel Nail Polish Kit with U V light and Drill - 39Pcs Gel Nail Kit 22 Colors All Season Gel Polish Set with Base Matte Glossy Glitter Top Coat Soak Off Manicure Set Women Teens Girl Gifts
PEACECOLOR$23.62369 rev
Olive & June Gel Starter Kit | Includes Nail Tools Peel-Off & Gel Base Coats Top Coat & LED Lamp | Easy At-Home Manicure Kit | 15-Free Vegan Cruelty-Free
Olive & June$36.4656 rev
COSCELIA 40PCS Gel Nail Polish Set 36 Colors Summer Gel Polish Set with Glossy Matte Sliver Top Base Coat Nude Red Brown White Blue Pastel All Seasons Colors Soak Off Gels Gifts for Women
COSCELIA$15.37156 rev
Trending
90-day click momentumJODSONE 60 Pcs Gel Nail Polish Kit with U V Light Nail Drill 55 Colors Base Top Matte Coat Professional Gel Manicure Kits Soak Off Manicure Salon DIY at Home Gifts for Women
JODSONE$31.724.4★
phoenixy 58Pcs Gel Nail Polish Kit with UV Light and Nail Drill 40 Colors Gel Nail Polish 5Pcs Glossy Matte Glitter Gold Silver Top Base Coat Home DIY Nail Kit Art Manicure Gifts for Women & Girls
phoenixy$25.544.3★
Olive & June Gel Starter Kit | Includes Nail Tools Peel-Off & Gel Base Coats Top Coat & LED Lamp | Easy At-Home Manicure Kit | 15-Free Vegan Cruelty-Free
Olive & June$36.463.9★
COSCELIA 40PCS Gel Nail Polish Set 36 Colors Summer Gel Polish Set with Glossy Matte Sliver Top Base Coat Nude Red Brown White Blue Pastel All Seasons Colors Soak Off Gels Gifts for Women
COSCELIA$15.374.4★
Beetles 55Pcs Gel Nail Polish Kit with U V Light and Nail Drill - 32 Color Gel Nails Kit Fun Camp Professional Manicure Set with Everything and Base Top Coat Home Salon Gifts for Women
beetles Gel Polish$38.474.3★
Demand
Weekly Amazon search volume, last 31 weeks — -18.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Buy”
“Good quality set”
“Cute colors”
“easy to handle”
“It works VERY well”
“Exactly what I ordered”
“It is durable”
“Fits hand nicely”
“the finish looks professional”
“GREAT GIFT”
What buyers complain about
“It was tiny”
“Barely works”
“broke right away”
“Bad quality”
“ALLERGIC REACTION”
“colors are not like on the photo”
“Not great paint”
“WASTE OF MONEY”
“Leaked all over”
“Takes awhile to dry”