nail supplies
Launch itA $1.3M/yr market growing +1.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 9.3M searches
Price range
Great$4.11–$55.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,858.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
105
Top-5 brand share
41%
Open market
55%
- beetles Gel Polish15%
- Teenitor12%
- SUPWEE5%
- Artdone5%
- Seonggong4%
- GAOY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 82 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teenitor 4 Boxes Nail Charms and Gems Set Nail Rhinestones Nail Kit with Nail Art Brushes Nail Stand Nail Gems Nail Design Tools with 15pcs Nail Stickers Gold Nail Pearls for Women Nail Decorations
Teenitor$10.914.7★299 rev
SUPWEE 3D Nail Art Gel Clear and White Solid Builder Gel for Nails Non-Stick Hand Sculpture Hard Gels with Dual Form for Carving Patterns Decoration Nail Art Home Manicure DIY
SUPWEE$8.814.6★2,507 rev
Teenitor Nail Art Tools Set 23 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tool 2 Set of Nail Stand 100 Pcs Double-Sided Adhesive Tabs Nail Art Palette Brushes Holder for DIY Nail Art
Teenitor$9.884.4★92 rev
Beetles Blooming Gel 15ml Clear UV LED Nail Art Gel Polish for Aura Nails Marble Natural Stone Watercolor and Floral Print Spreading Effects Soak Off DIY Manicure Design
beetles Gel Polish$8.234.7★11,503 rev
HeeYaa Nail File 12 PCS Professional Reusable 100/180 Grit Double Sides Washable Nail File Manicure Tools for Poly Nail Extension Gel and Acrylic Nails Tools Suit for Home Salon
HeeYaa$4.864.7★14,021 rev
Newest
by launch date
SUPWEE 3D Sculpting Gel for Nail Art 4PCS Solid Builder Gels for Nails Sculpture Carving Molding Extension for Beginners Manicure at Home (Clear &White &Pearl White &Pink)
SUPWEE$9.349 rev
Nail Drill Kit Electric Rechargeable Set Cordless Nail Art Grinding Machine Compact Professional Nail File for Gel Manicure Pedicure Polishing Tool Household Nail Removal Machine (Purple)
CBVCBV$10.09321 rev
Teenitor Nail Art Tools Set 23 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tool 2 Set of Nail Stand 100 Pcs Double-Sided Adhesive Tabs Nail Art Palette Brushes Holder for DIY Nail Art
Teenitor$9.8892 rev
Nail Art Tools Set 15pcs Pink Nail Art Brushes 5pcs Dual-Ended Dotting Pens 10 Nail Stands with 2 Bases Nail Art Palette Double-Sided Tape & Adhesive Tabs for DIY Nail Design
HHOOMY$9.1150 rev
Teenitor 4 Boxes Nail Charms and Gems Set Nail Rhinestones Nail Kit with Nail Art Brushes Nail Stand Nail Gems Nail Design Tools with 15pcs Nail Stickers Gold Nail Pearls for Women Nail Decorations
Teenitor$10.91299 rev
Trending
90-day click momentum
3 Pcs Nail Art Sculpture Pen Dual Tipped Silicone Nail Tools
AHQiZFX$4.114.4★
SUPWEE 3D Sculpting Gel for Nail Art 4PCS Solid Builder Gels for Nails Sculpture Carving Molding Extension for Beginners Manicure at Home (Clear &White &Pearl White &Pink)
SUPWEE$9.344.9★
Nail Drill Kit Electric Rechargeable Set Cordless Nail Art Grinding Machine Compact Professional Nail File for Gel Manicure Pedicure Polishing Tool Household Nail Removal Machine (Purple)
CBVCBV$10.094.4★
COOLJOB Anti-UV Gloves for Nail Lamp Professional UPF50+ UV Protection Glove for Manicures Art Skin Care Fingerless Women Men Protect Hands from Sun and Nail Dryer Harm Purple 1 Pair
COOLJOB$6.704.4★
34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
TINKRSTUFF$14.184.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of everything in the kit is so great”
“Great Buy”
“EASY TO USE”
“Very sticky”
“Amazing color”
“As advertised”
“Does the job well”
“Durable and sturdy”
“Fits great”
“Application is easy”
What buyers complain about
“Break easily”
“Did not stick”
“Barely works”
“Slightly too big”
“Bad quality”
“Not Strong”
“ALLERGIC REACTION”
“expensive”
“Difficult to use”
“Funky smell”