nail polish set for teens

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 6% kills the launch gate

Avg price

Good$14.79

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$2.21–$38.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,479.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 92K searches

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

62%

Open market

34%

Eternal41%
Morovan8%
SAVILAND5%
Nicole Miller New York4%
modelones4%
OpenLive3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 107 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eternal Pastel Nail Polish Sets for Women (CANDY PASTELS) - Pastel Nail Polish Set for Girls - Long Lasting & Quick Dry Nail Polish Set for Home DIY Manicure Pedicure - Made in USA 13.5mL (Set of 5)

Eternal$17.124.4★11,394 rev

SAVILAND 6pcs Ombre Nail Polish Sets: Charm Pink Blue Gold Purple Pearl Summer Fingernail Polish Colors Air Quick Dry Nail Polish Plant-base Castor Oil Natural Nail Lacquer Women Home Manicure DIY

SAVILAND$10.854.2★3,608 rev

Eternal Pastel Nail Polish Set for Women (CLASSIC ME) - Nude Nail Polish Set for Girls - Lasting & Quick Dry Pink Nail Polish Kit for Home DIY Manicure & Pedicure - Made in USA 13.5mL (Set of 5)

Eternal$17.344.4★11,394 rev

Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women

Morovan$15.764.4★2,507 rev

Eternal Nail Polish Set 4 Piece Kit: Long Lasting Quick Dry and Cruelty Free. Made in USA - 0.46 Fluid Ounces Each (Tea Time)

Eternal$14.924.4★448 rev

Newest

by launch date

Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards

Dmsky$9.8968 rev

6mo ago

Glamonade Nail Art Markers for Kids: 0.5MM Fine Tip Nail Polish Pens for Girls Ages 6-12 NonToxic WaterBased Quick Dry Safe Manicure Gift Set for Tweens & Teens DIY Nail Art Pen Kit 12 Vibrant Colors

Glamonade$14.3247 rev

6mo ago

NEW 12 Colors Nail Arts Markers Pens Set Nail Markers for Nail Arts Suitable for Nail Arts Nail Painting And Artistic Decorations; Suitable for Everyone12 Colors

Piyupor$14.7986 rev

6mo ago

Misssix Nail Polish Set Quick Dry Nail Polish Mini Nail Lacquer Strengthening Manicure DIY Nail Art Salon Home Gifts For Women Girl

Misssix$11.51123 rev

9mo ago

OpenLive 20 Color Perfume Nail Polish Set Red Pink Pueple and Green Quick Drying Nail Polish Set for Women Salon DIY Nail Art

OpenLive$11.0051 rev

11mo ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 24.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Bright colors”

Quality-Overall11%

“Good quality set”

Value For Money10%

“Great purchase for the price”

Ease Of Use8%

“Easy to hold and use”

Gifting Purpose4%

“GREAT GIFT”

Durability3%

“it stays on so well”

Advertised Vs Actual Product3%

“Exactly what I ordered”

Stitch/Finish/Polish3%

“It has a smooth finish”

Paint Quality2%

“The paint flows well”

Size-Overall1%

“small size seems to go on easily”

What buyers complain about

Size-Overall14%

“Bottles are too small”

Color8%

“Too dark”

Quality-Overall8%

“Cheap quality”

Durability6%

“Already broke”

Paint Quality5%

“Paint peeled off in less than a week”

Allergies5%

“ALLERGIC REACTION”

Functionality-Overall4%

“Does not work well”

Leak-Proof4%

“Leaked everywhere”

Thickness2%

“just very thick”

Value For Money2%

“Waste of money”

Top return reasons

Color15%

Size-Overall14%

Functionality-Overall13%

Advertised Vs Actual Product11%

Leak-Proof8%

Quality-Overall8%

Paint Quality6%

Defective Material/Parts3%

Moist/Dry2%

Product Condition2%

nail polish set for teens

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality

Reviews

What buyers love

What buyers complain about

Top return reasons