nail polish remover pot
Skip itPrices mostly outside the sweet spot ($5.36–$9.74) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good733avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 97K searches
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$5.36–$9.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
32
Top-5 brand share
96%
Open market
0%
- Olive & June53%
- Cutex18%
- modelones12%
- ella+mila8%
- GELLEN5%
- FACESCANADA4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olive & June Polish Remover Pot | Acetone-Free Nail Polish Remover with Sponge Lid for Mani + Pedi | No-Mess Gentle & Effective Formula | Non Acetone | Vegan & Cruelty-Free | 70mL
Olive & June$9.544.7★528 rev
Olive & June Nourishing Remover Pot | Non Acetone | No-Mess Nail Polish Removal For Hands & Feet | Vitamin E & Chamomile | Acetone - Free Super Fast Removal | Vegan Cruelty-Free
Olive & June$9.744.3★69 rev
Modelones Nail Polish Remover Pot with Two Sponge-Top Lid Acetone-Free Fingernail Polish Removal with Jojoba Oil Gentle Non-Drying Nourishing and Hypoallergenic Formula for Home Nail Art 2.71 FlOz
modelones$9.574.3★483 rev
Cutex Nail Polish Remover Twist & Scrub Sponge 1.75 oz - 2 Pack
Cutex$7.624.1★2,157 rev
Cutex Twist & Scrub Remover Jar 2 fl oz (59 ml)
Cutex$6.233.6★2,432 rev
Newest
by launch date
GELLEN Nail Polish Remover Jar Dip Twist Sponge Nail Polish Remover Pot For Fingernails Fragrance Acetone Free Non-drying Formula Shea Butter & Vitamin E 5-9s Quick Removal Non-toxic
GELLEN$7.9260 rev
ella+mila Clean Break Non-Acetone Nail Polish Remover Pot - Acetone Free Gentle Polish Remover Dip Jar with Sponge for Fingers & Toes - Travel Size Light Cotton Candy Scent (2.3 fl oz)
ella+mila$5.36115 rev
Modelones Nail Polish Remover Pot with Two Sponge-Top Lid Acetone-Free Fingernail Polish Removal with Jojoba Oil Gentle Non-Drying Nourishing and Hypoallergenic Formula for Home Nail Art 2.71 FlOz
modelones$9.57483 rev
Gellen Nail Polish Remover Dip Twist Sponge Nail Polish Remover Pot For Fingernail Toenail Non-Acetone Fragrance Free 5-9s Quick Removal Lavender Scent No drying Formula Shea Butter & Vitamin E
GELLEN$8.7560 rev
Olive & June Nourishing Remover Pot | Non Acetone | No-Mess Nail Polish Removal For Hands & Feet | Vitamin E & Chamomile | Acetone - Free Super Fast Removal | Vegan Cruelty-Free
Olive & June$9.7469 rev
Trending
90-day click momentumGELLEN Nail Polish Remover Jar Dip Twist Sponge Nail Polish Remover Pot For Fingernails Fragrance Acetone Free Non-drying Formula Shea Butter & Vitamin E 5-9s Quick Removal Non-toxic
GELLEN$7.924.2★
Modelones Nail Polish Remover Pot with Two Sponge-Top Lid Acetone-Free Fingernail Polish Removal with Jojoba Oil Gentle Non-Drying Nourishing and Hypoallergenic Formula for Home Nail Art 2.71 FlOz
modelones$9.574.3★
ella+mila Clean Break Non-Acetone Nail Polish Remover Pot - Acetone Free Gentle Polish Remover Dip Jar with Sponge for Fingers & Toes - Travel Size Light Cotton Candy Scent (2.3 fl oz)
ella+mila$5.364.3★
Facescanada Dip & Twist Nail Polish Remover | Acetone-Based Nail Color Remover with Vitamin E Olive Oil & Aloe Vera | Floral Fragrance | Mess-Free & Fast | 2.71 Fl Oz (80ml)
FACESCANADA$8.884.4★
Gellen Nail Polish Remover Dip Twist Sponge Nail Polish Remover Pot For Fingernail Toenail Non-Acetone Fragrance Free 5-9s Quick Removal Lavender Scent No drying Formula Shea Butter & Vitamin E
GELLEN$8.754.2★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to fold”
“The sponge top design also helps keep things cleaner”
“Their nail treatments are excellent”
“It works”
“There also is a pleasant fragrance which was a nice surprise”
“has a reasonable price”
“This has made removing nail polish so easy”
“What I love most is how gentle it is”
“Easy way to remove polish works good”
“gets the job done”
What buyers complain about
“this jar is VERY small”
“the container is very leaky”
“I wish I had a read the reviews before purchasing this stuff when I tell you it does not do anything it does not do nothing nothing I'm so sad”
“spunge broke inside 1st use”
“And secondly, the odor was much too strong for me”
“they would get dirty after a while”
“i found the photo misleading”
“price are ridiculous”
“the sponge feels almost dry”
“Unable to use it”