nail foil
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($4.37–$16.03) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good856.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$227K$227K/yr · 995K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Price range
Bad$4.37–$16.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
48
Top-5 brand share
45%
Open market
51%
- Duufin12%
- beetles Gel Polish12%
- SILPECWEE8%
- UARUOGP7%
- GAOY6%
- BYJKYEN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duufin 300 Sheets Nail Foils Nail Art Transfer Foil Stickers Laser Flower Color Sheet Adhesive Stickers Paper Starry Sky Stars Black White Lace Design for Nail Art DIY Decoration
Duufin$9.074.4★1,506 rev
SILPECWEE 20 Rolls Lace Nail Foil White and Black Nail Transfer Foil Flower Nail Art Foils Decals Holographic Foils for Nails Manicure Stickers for DIY Acrylic Nails Decoration
SILPECWEE$7.134.4★471 rev
Beetles Nail Art Foil Glue 15ml x2 Soak Off UV/LED Gel Polish Adhesive Dual Bottle Nail Art Transfer Glue for Foil Stickers Metallic Patterns Long Lasting DIY Decoration
beetles Gel Polish$16.034.5★199 rev
Nail Art Transfer Foils 60 Pieces Animal Print Dried Flowers Mixed Designs
UARUOGP$9.934.1★85 rev
GAOY 16ml Nail Foil Glue High Adhesion Foil Transfer Gel for Nail Art Stickers Soak Off UV Light Cure Gel Nail Polish
GAOY$7.074.6★395 rev
Newest
by launch date
JODSONE Lace Nail Foils 20 Rolls 2 Boxes Black and White Nail Art Transfer Stickers Holographic Transfer Sheets for Manicure Salon & Home Use
JODSONE$6.578 rev
58 Sheets Nail Art Transfer Foil Stickers 1.57x7.87In
UARUOGP$9.0085 rev
10 Rolls Flowers Plants Nail Foils Transfer Nail Art Flower Nail Stickers Spring Summer Foil Nail Art Supplies Leaves Rose Cranes Nails Foil Transfer Stickers Starry Sky Paper Manicure for Women
CEWEWP$7.796 rev
WOKOTO 2 Box 20 Rolls Aurora Nail Transfer Foil Sheets - Iridescent Nail Art Foil Stickers Holographic Nail Foils for Manicure Wraps Foil for Nails Pearlescent Designs Transfer Foil Nail Stickers
WOKOTO$8.933 rev
Flower Nail Art Foil Transfer Stickers Spring Flowers Nails Foils Transfer Decals Flower Nail Decals Nail Art Supplies Starry Sky Paper Nail Adhesive Transfer Slider for Women Manicure Nail Decoration
juggssa$8.0425 rev
Trending
90-day click momentumJODSONE Lace Nail Foils 20 Rolls 2 Boxes Black and White Nail Art Transfer Stickers Holographic Transfer Sheets for Manicure Salon & Home Use
JODSONE$6.574.6★
58 Sheets Nail Art Transfer Foil Stickers 1.57x7.87In
UARUOGP$9.004.1★
WOKOTO 2 Box 20 Rolls Aurora Nail Transfer Foil Sheets - Iridescent Nail Art Foil Stickers Holographic Nail Foils for Manicure Wraps Foil for Nails Pearlescent Designs Transfer Foil Nail Stickers
WOKOTO$8.934.2★
10 Rolls Flowers Plants Nail Foils Transfer Nail Art Flower Nail Stickers Spring Summer Foil Nail Art Supplies Leaves Rose Cranes Nails Foil Transfer Stickers Starry Sky Paper Manicure for Women
CEWEWP$7.794.0★
SPLOCUDU Colorful Cute Daisy Floral Heart Flower Nail Art Stickers Decals 3D Self Adhesive Supplies Design Decoration Accessories for Women and Girls 30 Sheets
SPLOCUDU$7.864.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to work with”
“the adhesion was great”
“the product performs well”
“Great value”
“Perfect application”
“The colors are beautiful”
“Works good, just has a learning curve to it”
“Many designs very cute”
“As advertised”
“Good size”
What buyers complain about
“Adhesion could be better”
“Did not work”
“Not easy to use”
“Misleading listing”
“Smells a little funny”
“NOT HAPPY WITH THE QUALITY”
“The bottle was bigger than expected”
“the others looked faded”
“Waste of money”
“The instructions come on a very small slip of paper inside the box”