nail art pen
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Good$777K$777K/yr · 2.3M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Review moat
Okay1,572.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.84–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
40
Top-5 brand share
68%
Open market
29%
- GELLAKTIK22%
- Love easy16%
- HHZEYLE13%
- SAVILAND10%
- beetles Gel Polish6%
- NovaCharm4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GELLAKTIK 12 Colors Nail Art Pens Set 3D Nail Polish Pens Quick-Drying Acrylic Paint Markers 0.7mm Dotting Painting Liner Brush for DIY Nail Design Home & Salon Manicure Tools
GELLAKTIK$9.564.4★1,624 rev
Nail Polish Pen Set 4 Colors | Red Naked Pink Soft Pink Apricot | Quick Dry Nail Art Pens | No UV Lamp Needed | Water Based Nail Art Paint | Easy Control Brush Tip for Women DIY Manicure | 5ML Each
HHZEYLE$9.922.3★101 rev
SAVILAND One-Step Gel Nail Polish Pens Set: 6 Pearl Pink Blue Colors 3 in 1 Gel Polish Set Base & Color Gel & Top in a Pen for Aurora Effect Easy to Use Travel 4ml (U V Lamp Needed)
SAVILAND$16.914.3★2,204 rev
Beetles 12 Colors Nail Art Pens 0.5mm Fine Line Nail Polish Pens Quick Air Drying Acrylic Paint Markers for Nails Art Design Painting Dotting Liner Brush DIY Home & Salon Manicure Tools
beetles Gel Polish$16.064.5★27,484 rev
Love easy 2 Step Nail Polish Pens Set 6 Pcs Nude Natural Color Builder Base 1 Piece Top Coat Fingernail Toenail Gel Series for Women Hema Free High Gloss Long Last Portable Ideal Gift (U V Needed)
Love easy$14.473.1★165 rev
Newest
by launch date
Nail Polish Pen Set 4 Colors | Lavender Nude Beige Dusty Rose Pink | Quick Dry Nail Art Pens | No UV Lamp Needed | Water Based Nail Art Paint | Easy Control Brush Tip for Women DIY Manicure | 5ML Each
HHZEYLE$9.91101 rev
NovaCharm Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Low Odor Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each
NovaCharm$14.7631 rev
Nail Polish Pen Set 4 Colors | Red Naked Pink Soft Pink Apricot | Quick Dry Nail Art Pens | No UV Lamp Needed | Water Based Nail Art Paint | Easy Control Brush Tip for Women DIY Manicure | 5ML Each
HHZEYLE$9.92101 rev
Mintiml Professional Nail Pen Set 6/12/18 Colors per Set 3 in 1 Nail Polish Pens Colorful Gel Pens for DIY Nail Art Easy Nail Polish Pen for Women Girls (E Set/6pcs)
Mintiml$19.781 rev
12 Colors Nail Art Pens Set for Painting Nail Nail Art Markers for Kids Girls Women Quick-Drying Nail Polish Pens Markers for Nail Art Painting Fine-Tip Gel Nail Pens for Dotting Lines DIY Nail Art
HWSHQY OO$9.8525 rev
Trending
90-day click momentum
12 Colors Nail Art Marker Pens Set Nail Markers for Nail Art Suitable for Nail Art Nail Painting And Artistic Decorations; Suitable for Both Children And Adults. (12 Colors)
WJOWJO$9.444.6★
7-in-1 Cat Eye Gel Nail Polish Pen 2pcs One Step Magnetic Gel Polish with Magnet No Base/Top Coat Needed Pink & Purple Glassy Jelly Magnetic Gel Soak Off UV LED Nail Art DIY Home Salon
GELLAKTIK$12.554.4★
AnyMark 12 Colors Nail Art Pens Set Dual Tip Nail Polish Pens Quick-Dry Acrylic Paint Markers Dotting & Liner Brush for DIY 3D Nail Art Design Manicure Tools
AnyMark$7.124.2★
Nail Polish Pen Set 4 Colors | Lavender Nude Beige Dusty Rose Pink | Quick Dry Nail Art Pens | No UV Lamp Needed | Water Based Nail Art Paint | Easy Control Brush Tip for Women DIY Manicure | 5ML Each
HHZEYLE$9.912.3★
Nail Polish Pen Set 4 Colors | Red Naked Pink Soft Pink Apricot | Quick Dry Nail Art Pens | No UV Lamp Needed | Water Based Nail Art Paint | Easy Control Brush Tip for Women DIY Manicure | 5ML Each
HHZEYLE$9.922.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 17.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to hold and use”
“Color is exact”
“Good quality nail tool”
“Great designs”
“The paint goes on smoothly”
“Great Gift”
“As advertised”
“Good value for money”
“Good quality brushes”
“Its also easy to clean up the nails if needed”
What buyers complain about
“easy to break”
“color are ugly”
“Cheap quality”
“Did not work”
“Dried up”
“Not worth the price”
“The paint comes right off after it dries”
“Really hard to remove”
“Leaked”
“Hard to clean”