nail art palette
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$1.93–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.13avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$262K$262K/yr · 584K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.81avg listing price — sweet spot $15–$100
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
36
Top-5 brand share
53%
Open market
41%
- GAOSENLONK15%
- JASSINS13%
- TKYZMS11%
- MelodySusie7%
- HomTop7%
- Pengxiaomei5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JASSINS Resin Nail Art Palette Nail Art Painting Mixed Color Palette Gold Edge Nail Gel Color Makeup Display Board (White)
JASSINS$5.014.6★4,173 rev
Resin Nail Art Palette Nail Painting Mixed Color Palette Gilded Edge Nail Gel Color Makeup Display Board Pallet (White)
GAOSENLONK$5.004.7★1,368 rev
2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(White Pink)
TKYZMS$6.024.5★127 rev
MelodySusie 1PC Round Shape Resin Nail Art Palette Professional Color Mixing Board for Gel Polish Acrylics Pigment Blending Salon and DIY Makeup Artist Tool White
MelodySusie$5.234.6★180 rev
HomTop Nail Art Tools 22-piece Set Resin Nail Art Palette 2-way Acrylic Silicone Engraving Pen Dotting Pen Tools Nail Art Kit for Nail Art DIY Home Salon Makeup Display Board pink
HomTop$8.054.6★700 rev
Newest
by launch date
Resin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)
JEONEKID$6.016 rev
BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish
BOMOQING$8.957 rev
2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(Heart Shaped White Pink)
TKYZMS$5.917 rev
GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon
GZIXBDA$30.18139 rev
Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)
Kynigo$4.522 rev
Trending
90-day click momentumResin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)
JEONEKID$6.014.8★
BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish
BOMOQING$8.955.0★
GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon
GZIXBDA$30.184.2★
GELLAKTIK 12 Color Patting Nail Gel Polish Kit Ombre Painting Gel Palette with Brush & Silicone Patting Pen & Nail Art Stickers - UV/LED Curing for Gradient Nails Beginner Friendly DIY Manicure Set
GELLAKTIK$9.824.4★
Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)
Kynigo$4.524.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Lots of colors”
“it cleans immediately”
“Good for the price”
“easy to work with”
“Perfect fit”
“Exactly what I wanted”
“Cute cat design”
“Beautiful and well-made easy for me to put nail paint on here to do my nail art”
“The bristles of the brushes are decent”
What buyers complain about
“a lot bigger than i was expecting”
“Low quality”
“Hard to clean”
“broke easily”
“Came with colors out of the box”
“the applicator takes some getting used to”
“Sponges waayyy too dense”
“Pieces broke and they were poorly made”
“Too small, doesn't hold much paint”
“not worth the cost for the amount of product included”