nail
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$4.11–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$407K$407K/yr · 2.6M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad11,883.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
111
Top-5 brand share
47%
Open market
49%
- beetles Gel Polish28%
- UNA GELLA7%
- Artdone4%
- JODSONE4%
- GAOY4%
- Morovan4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 98 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Gel Nail Polish Kit with U V Light - 80Pcs Color Enchantment 55 Colors Gel Nail Kit with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
beetles Gel Polish$26.044.3★25,376 rev
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer Dehydrator for Acrylic and Gel Nail Polish Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Morovan$6.694.6★23,069 rev
Beetles Builder Gel 1 oz Nude Pink Hard Gel High Hardness for Sculpting Nail Extension and Building Protection Durable for Salon UV LED Lamp Cured DIY Art Manicure
beetles Gel Polish$9.814.4★2,969 rev
Beetles Soft Gel Nail Tips Short Almond 288pcs in 12 Sizes Etch-X Pre-Etched Full Cover Acrylic Fake Nails Art Salon Quality Nail Supplies Easy DIY Extension or Press On Nails Gift for Women
beetles Gel Polish$7.344.4★968 rev
Beetles Blooming Gel 15ml Clear UV LED Nail Art Gel Polish for Aura Nails Marble Natural Stone Watercolor and Floral Print Spreading Effects Soak Off DIY Manicure Design
beetles Gel Polish$8.234.7★11,503 rev
Newest
by launch date
TOMICCA Short Almond Nail Tips 510pcs 15 Sizes Pre-Shaped Soft Acrylic Gel Nail Tips Almond Shape Clear Press on Nails Extensions False Nails for Nail Manicure Salon Beginner Home DIY
TOMICCA$9.1840 rev
Teenitor Nail Art Tools Set 23 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tool 2 Set of Nail Stand 100 Pcs Double-Sided Adhesive Tabs Nail Art Palette Brushes Holder for DIY Nail Art
Teenitor$9.8892 rev
Teenitor Nail Charms and Nail Art Tools Set Nail Art Kit with 5 Boxes of 3D Nail Charms and Gems Rhinestones 15 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tools 2 Set of Nail Stand
Teenitor$10.50587 rev
Nail Polish Kit with UV Light 25 Colors Gel Polish Starter Kit
YALSYNY$23.50384 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape
heyhae$9.702,144 rev
Trending
90-day click momentumTOMICCA Short Almond Nail Tips 510pcs 15 Sizes Pre-Shaped Soft Acrylic Gel Nail Tips Almond Shape Clear Press on Nails Extensions False Nails for Nail Manicure Salon Beginner Home DIY
TOMICCA$9.184.4★
3 Pcs Nail Art Sculpture Pen Dual Tipped Silicone Nail Tools
AHQiZFX$4.114.4★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape
heyhae$9.704.1★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Solid Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Strawberry Picking?
heyhae$9.644.1★
Teenitor Nail Charms and Nail Art Tools Set Nail Art Kit with 5 Boxes of 3D Nail Charms and Gems Rhinestones 15 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tools 2 Set of Nail Stand
Teenitor$10.504.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Fair price”
“Easy Application”
“Clear color”
“Very sticky”
“Cute and durable”
“Pretty efficient product”
“As advertised”
“smooth application”
“fit well in my hand”
What buyers complain about
“Broke within a month”
“No fit”
“Did not stick”
“Barely works”
“Cheap quality”
“Darker than expected”
“Allergic Reaction”
“Hard to control”
“Not worth the price”
“Awful smell”