muse apothecary hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$25.96avg listing price — sweet spot $15–$100
Price range
Great$12.72–$39.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$181K$181K/yr · 102K searches
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,982.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
65
Top-5 brand share
100%
Open market
0%
- Muse Apothecary65%
- Home & Body Company27%
- Mrs. MEYER'S3%
- Soapbox2%
- JAROFUREL2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 2 Pack
Muse Apothecary$19.704.1★4,658 rev
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.664.1★30 rev
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack
Muse Apothecary$27.404.1★4,658 rev
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender
Muse Apothecary$12.724.1★4,658 rev
Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co
Home & Body Company$34.194.6★208 rev
Newest
by launch dateApothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.6630 rev
Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co
Home & Body Company$34.19208 rev
Apothecary 101 Collections | Hand Soap Refill | Home and Body Company | 78oz x 2 | Lemon Verbena & Eucalyptus Mint
Home & Body Company$39.7372 rev
MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total
Mrs. MEYER'S$16.813,062 rev
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack
Muse Apothecary$27.404,658 rev
Trending
90-day click momentumApothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.664.1★
MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total
Mrs. MEYER'S$16.814.7★
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender
Muse Apothecary$12.724.1★
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack
Muse Apothecary$27.404.1★
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Coconut + Sandalwood 2 Pack
Muse Apothecary$19.634.1★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +8.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great soap”
“Soft on your hands”
“Great for the money”
“Does not leave my hands dry”
“The actual soap itself is pretty good: lathers well”
“Cleans without drying”
“just what I expected from the branding”
“Plus it cleans hands just fine”
“Love the soap dispenser”
What buyers complain about
“PUMP doesnt work”
“The scent isnt very strong”
“leaked in the box”
“Defective pump dispenser”
“A little expensive”
“Does not work”
“It wont even open”
“Broke after 6 months”
“They are large”
“Poor product performance”