mrs meyers fresh cut grass
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Good$4.72–$27.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 69K searches
Review moat
Okay3,379.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
648
Top-5 brand share
100%
Open market
0%
- Mrs. MEYER'S98%
- Mrs. Meyer's2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.104.8★8,239 rev
MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle
Mrs. MEYER'S$10.034.8★2,260 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fresh Cut Grass Scent 16 Fl Oz Bottle
Mrs. MEYER'S$6.394.7★36,843 rev
MRS. MEYERS CLEAN DAY Hand Soap Fresh Cut Grass Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$5.344.7★1,829 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fresh Cut Grass Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$14.234.7★594 rev
Newest
by launch date
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Fresh Cut Grass 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.351,324 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Refills Fresh Cut Grass Contains 2 .67 fl oz Refills
Mrs. MEYER'S$10.541,324 rev
Mrs. MEYERS Clean Day Liquid Hand Soap 12.5 OZ (2) & Refill 33 OZ Iowa Pine Scent 1 CT (Variety Pack)
Mrs. MEYER'S$25.41525 rev
Mrs. MEYERS CLEAN DAY Hand Soap Fresh Cut Grass Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$14.081,766 rev
Mrs. MEYERS Clean Day Fresh Cut Grass Scent Variety Pack Liquid Hand Soap 12.5 FL OZ Dish Soap 16 FL OZ Multi-Surface Cleaner 16 FL OZ 1 CT
Mrs. MEYER'S$24.0951 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Premium Scented Oil Refills Fresh Cut Grass Contains 2 .67 fl oz Refills
Mrs. MEYER'S$10.544.3★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Fresh Cut Grass 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.354.3★
Mrs. MEYERS Clean Day Fresh Cut Grass 3 Pack Bundle Liquid Hand Soap 12.5 OZ (2) Liquid Dish Soap 16 OZ (Variety Pack)
Mrs. MEYER'S$18.294.7★
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fresh Cut Grass Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$14.234.7★
Mrs. MEYERS Clean Day Fresh Cut Grass Scent Variety Pack Liquid Hand Soap 12.5 FL OZ Dish Soap 16 FL OZ Multi-Surface Cleaner 16 FL OZ 1 CT
Mrs. MEYER'S$24.094.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -8.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“noticeably better than the big-name competition”
“The price was good”
“It is effective in cleansing”
“It cleans well”
“Fresh”
“Lathers nice and gentle on skin”
“They are easy to install”
“easy to use”
“Gentle on skin”
What buyers complain about
“sometimes unusual scent”
“bottles smaller than I realized”
“but doesnt help with my dry hands”
“Bottle arrived with leakage apparent in mailing package”
“it cost too much”
“I initially misunderstood the listing”
“it does not last more than a couple of minutes”
“Negative is that they should dilute the product more”
“Just didn't work for me”
“What i can personally testify is that Mrs Meyer's Clean Day products have become absolute garbage”