molton brown hand soap
Worth a lookShows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.71avg listing price — sweet spot $15–$100
Price range
Incredible$28.86–$55.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good603avg incumbent reviews — the moat a new listing must climb
Market size
Good$415K$415K/yr · 89K searches
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Open market
0%
- Molton Brown100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.734.6★1,400 rev
Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.824.6★2,089 rev
Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$34.904.5★1,247 rev
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.224.6★580 rev
Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.744.5★66 rev
Newest
by launch date
Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$47.5719 rev
Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day
Molton Brown$55.0930 rev
Molton Brown Reviving Rosemary Hand Wash
Molton Brown$28.8689 rev
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.22580 rev
Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$36.69580 rev
Trending
90-day click momentumMolton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$47.574.9★
Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day
Molton Brown$55.094.7★
Molton Brown Blue Maquis Hand Care Collection Gift Set
Molton Brown$42.364.6★
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.224.6★
Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.744.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell lovely”
“MB is excellent product”
“Good value for price”
“It cleans well without leaving my hands feeling stripped or dry”
“Just what you want”
“Highly recommend if youre looking for a moisturizing hand soap that smells good”
“keeps your skin soft”
What buyers complain about
“Does not have long lasting fragrance”
“expensive”
“It has been an ongoing frustrating experience using up this soap”
“if this is how they take care of new customers not to ensure good quality I don't know if I will be repurchasing from this company”
“Very small bottle”
“Poor design”
“Also my hands feel very dry after use”
“Looks to be a used item”
“doesn't last/linger”