mini lotion
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.01–$33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$244K$244K/yr · 589K searches
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Review moat
Bad17,084.17avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
130
Top-5 brand share
65%
Open market
31%
- eos37%
- Hempz9%
- Mrs. MEYER'S8%
- Vaseline6%
- Jergens6%
- YAERZI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos 24H Moisture Travel Body Lotion- Vanilla Cashmere Travel Size Essential Toiletries Mini Body Lotion For Dry Skin 2.5 fl oz
eos$3.894.8★5,022 rev
eos 24H Moisture Travel Body Lotion- Fresh & Cozy Travel Size Essential Toiletries Mini Body Lotion 2.5 fl oz
eos$3.864.8★5,022 rev
MRS. MEYERS CLEAN DAY Hand Lotion for Dry Hands Non-Greasy Moisturizer Made with Essential Oils Basil 12 oz
Mrs. MEYER'S$7.264.5★13,614 rev
eos Shea Better Hand Cream - Vanilla Cashmere Hand Lotion | Instant Hydration + Lasting Protection | 2.5 oz
eos$4.124.7★19,587 rev
10 Pack Hand Cream for Dry Cracked Hands Gifts for Women Bridesmaid Gifts Teacher Appreciation Gifts Birthday Gifts for Women Teen Natural Plant Fragrance Mini Hand Lotion Moisturizing Hand Care Cream
YAERZI$9.504.5★6,497 rev
Newest
by launch date
Hempz Mini Moisturizer Set Hydrating Lotion Kit for Body and Hands Beauty Actives Variety 4 pack Travel Friendly 2.25 oz
Hempz$17.38178 rev
Hempz Pretty & Pink Mini Lotion Set Sweet Hydration Moisturizer 3 Pack Kit 2.25 oz
Hempz$14.2398 rev
Hempz Mini Moisturizer Kit Everyday Hydrating Lotion Variety 4-pack Travel Body Lotion Hand Cream Set 2.25 oz
Hempz$17.09178 rev
eos 24H Moisture Travel Body Lotion- Fresh & Cozy Travel Size Essential Toiletries Mini Body Lotion 2.5 fl oz
eos$3.865,022 rev
Hempz Mini Whipped Vanilla & Coconut Cream Body & Hand Lotion 2.25 oz.
Hempz$5.69121,207 rev
Trending
90-day click momentum
Hempz Whipped Vanilla & Coconut Cream Body & Hand Lotion Vegan Formula for Men or Women 17 oz.
Hempz$17.334.7★
Hempz Mini Moisturizer Kit Everyday Hydrating Lotion Variety 4-pack Travel Body Lotion Hand Cream Set 2.25 oz
Hempz$17.094.8★
Hempz Mini Moisturizer Set Hydrating Lotion Kit for Body and Hands Beauty Actives Variety 4 pack Travel Friendly 2.25 oz
Hempz$17.384.8★
Hempz Pretty & Pink Mini Lotion Set Sweet Hydration Moisturizer 3 Pack Kit 2.25 oz
Hempz$14.234.8★
Hempz Mini Whipped Vanilla & Coconut Cream Body & Hand Lotion 2.25 oz.
Hempz$5.694.7★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -14.8% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light fragrance”
“Super hydrating”
“Makes my skin so soft”
“Fair price”
“fits in my bag great”
“Quality lotion”
“Great gift”
“Relieves dry skin”
“Absorbed nicely”
“GOOD FOR SKIN”
What buyers complain about
“Not fragrance free”
“does not moisturize”
“Tubs too small”
“Irritates skin”
“Pump defective”
“Waste of money”
“The lotion seemed low quality”
“Too thick”
“Its greasy”
“Can't handle my dry skin”