milky pink gel nail polish
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$470K$470K/yr · 716K searches
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.04–$23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,244.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
93%
Open market
3%
- OPI61%
- beetles Gel Polish17%
- GAOY7%
- DAISY DND5%
- Makartt4%
- Vishine4%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.524.5★624 rev
OPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.734.2★108 rev
Beetles Milky Pink Gel Nail Polish 15ml Nude Pink Jelly Neutral Color Polish Set Translucent Sheer Gel Nail Concealer Soak Off UV LED Nail Lamp French Nail Art Gifts for Women
beetles Gel Polish$6.864.5★13,080 rev
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$7.784.4★12,989 rev
OPI GelColor Lets Be Friends! | Opaque Soft Cool Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.854.5★276 rev
Newest
by launch date
Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$6.802,902 rev
OPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.73108 rev
OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.90572 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
OPI GelColor Lets Be Friends! | Opaque Soft Cool Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.85276 rev
Trending
90-day click momentumOPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.734.2★
Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$6.804.6★
OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.904.4★
DND DC Gel Polish Set Sheer Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2461 Milky Pink 0.5 Fl Oz
DAISY DND$16.644.5★
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.524.5★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -32.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 6.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is beautiful”
“salon-quality results at home”
“easy to apply”
“Natural, easy to apply, and incredible finish even if you are not experienced”
“it's durable”
“Easy to use”
“turning into this soft”
“Great coverage”
“As advertised”
“It's good for the price”
What buyers complain about
“color is way off”
“not sheer enough”
“It came out defective, poor quality”
“Still not dry”
“Sticky/tacky”
“it broke when I tried to open it”
“Not worth the price”
“has a very strong unpleasant smell to it”
“or irritate skin”
“the consistency isnt great”