mens hand soap
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Price range
Good$4.59–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$572K$572K/yr · 198K searches
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,836avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
741
Top-5 brand share
100%
Open market
0%
- Mrs. MEYER'S66%
- Bath & Body Works32%
- LOVERY1%
- Sameriver1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. MEYERS CLEAN DAY Hand Soap Refill Birchwood Scent 33 Fl Oz Bottle
Mrs. MEYER'S$8.624.8★845 rev
MRS. MEYERS CLEAN DAY Hand Soap Birchwood Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$14.024.8★111,534 rev
MRS. MEYERS CLEAN DAY Hand Soap Birchwood Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.594.7★552 rev
Bath and Body Works Gentle Foaming Hand Soap 8.75 Ounce 2-Pack (Mahogany Teakwood)
Bath & Body Works$17.814.7★1,378 rev
Bath and Body Works Gentle Foaming Hand Soap Kitchen Basics - Cozy Vanilla Almond Crisp Morning Air Mahogany Teakwood Champagne Toast White Tea and Sage 8.75 Pack of 5
Bath & Body Works$34.234.6★34,279 rev
Newest
by launch date
Bath & Body Works Mahogany Teakwood Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift- 3-Pack
Bath & Body Works$22.08181 rev
Bath & Body Works Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 6-Fragrance Variety Pack
Bath & Body Works$42.3117 rev
Bath & Body Works White Tea & Sage Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack
Bath & Body Works$22.37181 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Birchwood Scent 20 Ounce Bottle
Mrs. MEYER'S$8.21577 rev
Mrs. MEYERS CLEAN DAY Hand Soap Refill Birchwood Scent 33 Fl Oz Bottle
Mrs. MEYER'S$8.62845 rev
Trending
90-day click momentumBath & Body Works Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 6-Fragrance Variety Pack
Bath & Body Works$42.314.4★
Bath & Body Works White Tea & Sage Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack
Bath & Body Works$22.374.7★
Bath & Body Works Mahogany Teakwood Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift- 3-Pack
Bath & Body Works$22.084.7★
Bath and Body Works 2 Pack Crisp Morning Air Gentle Foaming Hand Soap. 8 Oz
Bath & Body Works$17.174.6★
MRS. MEYERS CLEAN DAY Fabric Freshener Birchwood Scent 20 Ounce Bottle
Mrs. MEYER'S$8.214.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious scent”
“The quality is consistent with what I expect from Mrs. Meyers products”
“Good value for the money”
“It gets my hands clean”
“Cleans well”
“Keeps your skin soft”
“Does not dry your hands out”
“Lathers well”
“the spray works really well”
“Easy to use”
What buyers complain about
“No scent at all”
“Now have to dump out and clean all 4 soap dispensers from my bathroom, waste water and money”
“not how well the soap cleans”
“But Doesnt Last Long”
“Tiny”
“I expected there would be a cracked bottle that leaked”
“Over priced”
“Sometimes I think it makes my skin itch”
“Sell opened products”
“cloying over time”