matte black nail polish
Skip itPrices mostly outside the sweet spot ($2.29–$15.44) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad$7.40avg listing price — sweet spot $15–$100
Review moat
Bad12,477.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 77K searches
Price range
Bad$2.29–$15.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
74
Top-5 brand share
72%
Open market
22%
- COSMOO20%
- OPI15%
- vieafenti13%
- MIZHSE13%
- Sally Hansen11%
- ATOMIC POLISH6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSMOO Matte Black Nail Polish Air Dry Quick Dry Dark Lacquer Nail Art Varnish Velvet Mist Effect Matte Finish Nails Polish for Ladies 0.41 fl oz
COSMOO$7.133.9★129 rev
vieafenti Matte Black Nail Polish 15ml Fast Drying Lacquer Velvet Mist Effect Matte Varnish No UV Lamp Air Dry Long Lasting Nail Polish for Women Manicurist Use
vieafenti$8.054.0★322 rev
MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home
MIZHSE$8.214.2★554 rev
OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz
OPI$11.304.6★91,450 rev
Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish
Sally Hansen$2.294.4★28,405 rev
Newest
by launch date
Bevimee Black Matte Nail Polish Air Quick Dry Nail Lacquer Matte Finish Effect Nail Art Varnish Long Lasting & Fast Drying Velvet Nail Polish for Nail Art
Bevimee$7.77716 rev
OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$7.1839 rev
NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art
NovaCharm$6.353 rev
SUPWEE Black Nail Polish Quick Dry Nail Polish Fall Colors Matte Effect Fast Drying Regular Nailpolish Air Drying Lacquer Oil-based Air Dry Vegan Fast Drying Streak Long Lasting
SUPWEE$8.05233 rev
IMGDD Black Matte Nail Polish Quick Dry Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (015 6ml)
IMGDD$6.5591 rev
Trending
90-day click momentumOpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$7.183.5★
Major Dijit Matte Nail Polish Quick Dry No UV Light Needed 10ml (0.35 FL.OZ) Vegan & Cruelty-Free Chip-Resistant & Non-Toxic Velvet Smooth Finish for Women Long-Lasting Salon Quality
Major Dijit$7.034.0★
MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home
MIZHSE$8.214.2★
NovaCharm Matte Black Nail Polish - Matte Finish Black Fingernail Polish - Fast Drying Nail Varnish Mist Effect - Silky Velvet Nail Lacquer For Women Girls Manicure DIY at Home - No Need Bake
NovaCharm$5.874.5★
NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art
NovaCharm$6.355.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Good quality nail polish”
“Love the finish”
“Quick drying”
“Good for the Price”
“Good for painting gun sights black”
“Dries quick”
“Its so shiny”
“Two weeks and going strong”
“Works fine”
What buyers complain about
“Does not last”
“doesnt feel thick after it dries”
“Garbage”
“took FOREVER to dry”
“Wrong color sent”
“Not worth it”
“small”
“Watery”
“Application endurance is poor”
“Loses its matte finish over time”