luxury hand soap refill
Worth a lookShows low returns (0.4%), but a small market ($79K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.74avg listing price — sweet spot $15–$100
Price range
Great$4.83–$56.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 23K searches
Review moat
Bad13,797.12avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
417
Top-5 brand share
90%
Open market
6%
- Mrs. MEYER'S68%
- Method7%
- L'AVANT Collective6%
- Molton Brown5%
- Grown Alchemist5%
- Soapbox4%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Refill Geranium Scent 33 Fl Oz Bottle
Mrs. MEYER'S$9.394.7★92,440 rev
MRS. MEYERS CLEAN DAY Hand Soap Geranium Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$14.614.8★111,534 rev
MRS. MEYERS CLEAN DAY Hand Soap Geranium Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.834.7★23,817 rev
Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)
Method$7.714.6★965 rev
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.224.6★580 rev
Newest
by launch date
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.1437 rev
Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L
Grown Alchemist$55.35417 rev
Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L
Grown Alchemist$56.64113 rev
LAVANT Collective Natural Luxury Hand Soap Refill | Plant-Based Non-Toxic & Moisturizing Refill for Glass Bottle 32 Fl Oz | Blushed Bergamot
L'AVANT Collective$40.32146 rev
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.22580 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Hand Soap Geranium Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.834.7★
MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz
Mrs. MEYER'S$8.914.8★
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.144.3★
Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L
Grown Alchemist$55.354.5★
MRS. MEYERS CLEAN DAY Hand Soap Refill Made with Essential Oils Geranium 33 Fl. Oz (Pack Of 2)
Mrs. MEYER'S$21.574.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Refreshing scent”
“moisturizes”
“Good value”
“Skin feels smooth and fresh”
“Decent soap”
“I appreciate the handle of the refill jug. it makes pouring soap into containers easy”
“Keeping It Clean”
“It also cleans well”
“As Advertised”
“Perfect hand soap”
What buyers complain about
“A very weak smell”
“Just a bit pricey”
“bottles leaked some”
“Allergic reaction warning”
“Changed product- watery”
“Extremely drying”
“Strange texture”
“It has been an ongoing frustrating experience using up this soap”
“Very Small”
“It is also thick”