lotion pack
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great$859K$859K/yr · 913K searches
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,616.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
83
Top-5 brand share
100%
Open market
0%
- Vaseline90%
- NIVEA9%
- Amazon Basics1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz
Vaseline$16.834.8★15,407 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★2,533 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★2,661 rev
Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz
Vaseline$7.264.7★8,441 rev
Vaseline Cocoa Radiant 2-Pack Intensive Care Moisturizing Hand and Body Lotion with Ultra-Hydrating Lipids Pure Cocoa Butter 10 Oz Ea
Vaseline$15.654.6★3,950 rev
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.88237 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
Vaseline$16.17237 rev
Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
Vaseline$12.36440 rev
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.55324 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.292,533 rev
Trending
90-day click momentumVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
Vaseline$16.174.4★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.884.4★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★
Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
Vaseline$12.364.7★
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.554.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Super hydrating”
“Nice shine”
“Silky Smooth”
“Very good quality product, arrived in perfect condition and works great”
“Not expensive”
“Great moisturizer for very dry skin”
“works well for sensitive skin like mine”
“As described”
“Tiny and great”
What buyers complain about
“Awful smell”
“Very greasy”
“The bottle is small”
“Received used item”
“Allergic reaction”
“Doesnt moisturize”
“I dont really any Glow from it at all”
“Not as dense/thick as expected”
“Bottle was leaky”
“Pump was broken”