lotion bulk
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.35–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$493K$493K/yr · 730K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,679.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
64
Top-5 brand share
47%
Open market
47%
- Jergens15%
- Curel10%
- KIYTARBOO9%
- CRISTALBOX7%
- Layhomo7%
- BODY & EARTH # LOVE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)
Jergens$17.064.8★45,295 rev
28 Pack Hand Lotion Gifts for Women Teacher Gifts Bulk Gifts for Women Teen Girls Birthday Gifts Return Gifts Graduation Gifts Natural Plant Fragrance Travel Lotion Hand Cream for Dry Cracked Hands
CRISTALBOX$13.424.6★4,709 rev
Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30
Curel$17.084.8★13,121 rev
20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift
Layhomo$11.184.6★1,535 rev
36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts
KIYTARBOO$11.114.6★818 rev
Newest
by launch date
VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women
VESPRO$27.2946 rev
BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts
BODY & EARTH$26.5412 rev
MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk
MIYUELENI$8.61594 rev
BODY & EARTH Hand Cream 30 Pack Hand Lotion Travel Size Small Gifts for Women Mini Lotion Bulk Bachelorette Party Favors Bridesmaid Gifts Stocking Stuffers Gifts for Christmas
BODY & EARTH$16.651,247 rev
KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers
KIYTARBOO$29.67627 rev
Trending
90-day click momentumVESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women
VESPRO$27.294.7★
BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts
BODY & EARTH$26.545.0★
38 Pack Hand Cream Bulk Gifts Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Birthday Gifts for Teen Girls Hand Lotion for Dry Cracked Hands
CLOTHES OF SKIN$14.464.5★
38 Pack Hand Cream Gifts Set Mothers Day Gifts Thank You Gifts Nurses Week Gifts Bridesmaid Gifts Gifts for Women Natural Plant Fragrance Hand Lotion Travel Size Mini Hand Cream for Dry Cracked Hands
Sakose$13.554.6★
36 Pack Body Lotion for Women Dry Skin Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Coworkers Natural Travel Size Lotion with Shea Butter
ANKOOY$12.704.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Great for gifting”
“Great Value”
“Great moisturizer”
“Very good quality lotion”
“fits great in bag or backpack”
“Smooth and soft”
“As advertised”
“Excellent for your skin”
“Absorbed nicely”
What buyers complain about
“Smell is unpleasant”
“does not moisturize”
“Small tubes”
“Junk product”
“Extremely watery”
“pumps won't open”
“Waste of money”
“Super thin - not what I would consider a cream at all”
“Very greasy”
“I am allergic”