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lisbon wants moor opi

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 23Conversion 89Competition 0Returns 98Price range 64Avg price 78Brand share 0Review moat 19Quality gap 33

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Price range

Good$11.44–$21.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad15,332

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 39K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Open market

0%

  • OPI100%

Product shelf

All 2 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color61%

“Great color”

Durability17%

“Log lasting, light with shimmer”

Soft Feel11%

“Smooth application and good brush”

Ease Of Application11%

“so far love the application process and color”

What buyers complain about

Color50%

“harder to find the beautiful translucent colors that they used to have This one looks like a kiddy color”

Coverage33%

“the coverage is streaky”

Hard Feel17%

“It seems like it's getting harder”

Top return reasons

Color66%
Advertised Vs Actual Product6%
Value For Money5%
Functionality-Overall4%
Thickness4%
Moist/Dry3%
Quality-Overall3%
Smell1%
Defective Material/Parts1%
Certifications1%