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liquid hand soap refill gallon

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 15Conversion 94Competition 16Returns 99Price range 42Avg price 32Brand share 0Review moat 18Quality gap 21

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.61–$23.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.79

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,426.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 31K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

119

Top-5 brand share

100%

Open market

0%

  • Softsoap87%
  • Amazon Basics11%
  • Equate2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$11K45%$16K60%$22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -20.9% search growth over the last 90 days.
1K800Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×